Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies show that recipients respond to direct mail; it stands...
October 30, 2017
How direct mail can boost the retail sector
We are continually telling consumers to go online: are we surprised that they’ve not only gone online but gone full stop?
Business to consumer communications are changing, General Data Protection Regulation (GDPR) is forcing organisations to rethink the way they...
June 27, 2017
The role of direct mail in digital communications strategy
We believe that businesses should combine direct mail and email for the most effective communications strategy.
Digital communication strategies have been at the forefront for an increasing number of businesses since the mid-noughties. Communication strategies are being driven by digital...