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How personalisation can supercharge your direct mail

KPM GroupNovember 29, 2017Direct Mail, featured, Personalisation, TipsLeave a Comment

Personalisation-can-supercharge-your-DM

A personal service could mean the barista knowing your name and favourite coffee. In marketing, it once meant adding your customerโ€™s name to their mail or email. But now that we live in a connected world, where we have access to multiple devices, it can be so much more. Digitisation … Read More

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RT @ICOnews Customers must be given a chance to opt out โ€“ both when you first collect their details, and in every message you send. For more information on direct marketing and the soft opt-in see our guidance: ico.org.uk/for-organ… pic.twitter.com/13gn…

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