How to ensure multichannel campaigns comply with GDPR
One year on, are you confident that your direct marketing campaigns comply with GDPR? This webinar will give you practical guidance to ensure you have everything covered when running multichannel campaigns.
Join us on Tuesday 4th June at 11am* for a webinar to help you review your marketing processes.
*Please note this webinar has taken place. Please email us to watch the recording
In this webinar you’ll learn more about:
• When to use Legitimate Interest
• How to complete LIA’s effectively
• Mechanisms for compliant data gathering and list building
• Key differences between PeCR and GDPR
• When to use Opt Ins vs Opt Outs
Presented by Steve Gibson, a Data Security Specialist with over 20 years experience advising senior management teams. You’ll also hear from Nigel Copp, Director of kpm Group, providing insight regarding GDPR and direct mail.
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Did you miss the webinar?
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