One year on from GDPR, what challenges does your business face in complying, or what new concerns are emerging? As marketing teams attempt to comply, many are unsure if they have everything covered, or simply if they’re doing things correctly.
This session will help you to ensure that your multichannel campaigns are GDPR compliant. Review your marketing processes, and learn:
• When to use Legitimate Interest
• How to complete LIA’s effectively
• Mechanisms for compliant data gathering and list building
• Key differences between PeCR and GDPR
• When to use Opt Ins vs Opt Outs
Presented by Steve Gibson, a Data Security Specialist with over 20 years experience advising senior management teams. You’ll also hear from Nigel Copp, Director of kpm Group, providing insight as to how GDPR has impacted direct mail.
