Print sustainability

KPM GroupDirect Mail, featuredLeave a Comment

Print sustainability

Print marketing is greener than you think; for example, only 13% of the world’s wood harvest is used to make paper! With the rise of conscious consumerism, we look at how green our choices are, from paper to digital.

The role of direct mail in digital communications strategy

KPM GroupDirect Mail, featured

We believe that businesses should combine direct mail and email for the most effective communications strategy. Digital communication strategies have been at the forefront for an increasing number of businesses since the mid-noughties. Communication strategies are being driven by digital and systems are changing, with traditional interactions replaced by device-based … Read More