Summer is quiet for printers, and that’s good news for you.
We’ll be straight with you: summer is traditionally a slower period in print and mail. Teams go on holiday, decisions slow down, and the industry ticks along at a quieter pace between June and August.
But that quiet is your advantage.
Why marketers avoid summer and why that’s changing
The logic behind avoiding summer mail has always gone something like this: people are away, so there’s little point sending them anything. And once upon a time, that wasn’t unreasonable.
In 2026, it looks quite different.
The cost of living is still biting. Foreign holidays have got more expensive: fuel costs, airline prices, and the general squeeze on household budgets mean more people are staying home this year. More people at home means more people walking past their letterboxes. More time to read, digest (and save) what lands on the doormat.
At the same time, your competitors are almost certainly pulling back their activity. Fewer campaigns in the post means your message faces less noise; significantly less competition for attention. According to JICMAIL, direct mail receives an average of 108 seconds of attention, and when you’ve got the letterbox largely to yourself, that works even harder in your favour.
Get ahead of Q3 now, with special summer rates
If you’ve got campaigns planned for July, August or September, now is the time to book them. Summer capacity at KPM means shorter lead times, more team availability, and the ability to give your job even more focus.
To encourage you to move — and to make summer work harder for both of us — we’re offering up to 20% off core mail production services. To qualify, work must be in production between 1st July and 31st August 2026.
Quote KPMSDS26 when you get in touch to find out what we can do for your budget. Terms and conditions apply.
What you get with KPM
We’re a Kent-based print, mail and marketing services company with over 20 years of experience. What we’re known for is simple: getting jobs done on time, to spec, and on budget — every time. Not just when it’s convenient.
Our print management services cover everything from data and personalisation through to production, fulfilment, and postal optimisation, including VAT-free mail for eligible organisations.
Don’t just take our word for it:
“No challenge that we give them phases them and they take tight deadlines and complex projects in their stride. When working with KPM they instil confidence in their abilities, and you know that your projects are in safe hands.” — Director, Print & Mail Company
“Even though we were late in providing the final proof, Steve’s team still delivered on time.” — Faith-based Charity
If you’re also thinking about managing your team’s workload over the summer period, our guide to keeping campaigns on track through the holidays covers the practical side of that too.
Ready to make summer work harder?
Get in touch to discuss your summer campaigns and find out about our current offer. Quote KPMSDS26 when you call or email. Terms and conditions apply.
📞 01322 663328 ✉️ sales@kpmgroup.co.uk
