Summer’s here, and while your team deserves their well-earned break, your summer marketing campaigns can’t afford to take a holiday. We can help if you’re struggling with a skeleton staff, competing priorities, and the challenge of keeping essential print and mail projects on track.
Here’s how to banish summer headaches and keep your campaigns delivering results, even when your office feels more like a ghost town.
Why Summer is Prime Time for Mail Marketing
The opportunity hiding in plain sight
While digital channels become increasingly saturated, summer presents a unique opportunity for savvy marketers. According to JICMAIL’s 2025 research, mail continues to outperform digital channels with remarkable consistency. Direct mail achieves a 9% response rate compared to email’s 1% and social media’s mere 0.6%.
But here’s the summer twist: when your competitors are scaling back their physical marketing efforts due to staffing challenges, your mail campaigns face less competition in the mailbox. That means higher visibility, better response rates, and more bang for your marketing buck.
The data doesn’t lie about mail’s super touchpoint status
JICMAIL’s latest “Mail: The Super Touchpoint” report reveals why mail should be at the heart of your 2025 marketing strategy:
- Attention that counts: Mail commands 108 seconds of attention on average – that’s 54 times more than most social display advertising
- Value for money: Direct mail delivers exceptional value at £0.11 cost per minute of attention, compared to social display at £0.31
- Staying power: Mail stays in homes for an average of 8 days, with 60% of people saying it keeps brands fresh in their minds
- Growing effectiveness: The number of advertisers using mail grew 9% quarter-on-quarter in early 2024, proving its increasing relevance
The Summer Staffing Challenge
Summer brings unique challenges for marketing teams. Key personnel are away, temporary cover may lack project knowledge, and deadlines don’t pause for holiday schedules. Yet business-critical communications, customer onboarding, loyalty campaigns, and time-sensitive promotions must continue seamlessly.
Multichannel mail projects often involve:
- Personalised data campaigns requiring precise handling
- Multiple component mailings with complex assembly needs
- Time-sensitive delivery windows that can’t be missed
- Quality control that can’t be compromised despite reduced oversight
This is where our expertise becomes invaluable. With over 20 years of experience, we’ve mastered the art of seamless project handovers and holiday coverage.
Your Solution: Our Extended Team
Capacity when you need it most
Our Borough Green facility is purpose-built for handling summer surges. With five high-speed envelope-enclosing machines and a daily capacity of 250,000-300,000 packs, we can absorb your projects without missing a beat. Our automated camera-matching and reconciliation systems ensure accuracy even on the most complex data-driven campaigns.
The personal touch at scale
Unlike larger, impersonal operations, we combine industrial capacity with personal service. Our dedicated account management means your summer projects get personal attention, not automated responses. With up to 30 bench staff available for hand-finishing and bespoke assembly, we handle everything from simple mailings to complex multi-component campaigns.
Our investment in cutting-edge technology means your campaigns benefit from:
- Heidelberg Dry plate CTP system for envelope overprinting
- Up to 500,000 overprinted envelopes daily capacity
- Advanced data security with ISO 27001 certification
- Programmatic mail capabilities for triggered campaigns
Why Summer Mail Delivers Results
Younger audiences embrace physical mail
Contrary to popular belief, 65% of 18-24 year-olds are likely to give mail their full attention, compared to just 35% for email. This digital-native generation actively seeks authentic experiences that physical mail uniquely provides.
The conversation starter effect
JICMAIL research shows mail discussion is on a long-term upward trend, with 17.2% of addressed mail prompting conversations in 2024 – a six-year high. Summer mail campaigns benefit from increased household time and relaxed attention spans, perfect for driving those valuable word-of-mouth moments.
ROI that justifies the investment
Warm direct mail delivers £7.20 ROI with 3.5% response rates, while the Response Rate Tracker shows it’s five times more expensive to generate responses from new customers than existing ones. Summer is ideal for nurturing existing relationships when customers have more time to engage.
More Than Mail: Consolidate Your Print & Mail Services
Our comprehensive services include:
- Large-scale personalised campaigns: Leveraging our robust data management and precision personalisation capabilities
- Automated matching and reconciliation: Ensuring accuracy on complex multi-variant campaigns
- Hand-finishing expertise: For bespoke assembly and premium presentation
- Environmental options: Recyclable, biodegradable, and compostable packaging choices
- Global reach: International consolidator partnerships for worldwide campaigns
- Card production: New eco-friendly loyalty and membership card capabilities
Postal expertise that saves money
Postage can account for half your campaign costs. Our relationships with Royal Mail and all downstream access providers, combined with our free postage audit service, ensure you’re getting optimal rates and delivery performance throughout the summer period.
Getting Started: Your Summer Marketing Campaign Checklist
Before your team heads off:
- Audit upcoming campaigns: Identify projects that overlap with holiday periods
- Book early: Summer capacity fills quickly across the industry
- Prepare handover documentation: Clear briefs ensure seamless execution
- Consider consolidation: Combine smaller campaigns for efficiency gains
- Plan for contingencies: Build buffer time for any unexpected delays
Our consultative approach means we’re not just fulfilling orders – we’re strategic partners helping optimise your campaigns. From initial planning through final delivery, our experienced team ensures your summer projects exceed expectations.
Ready to Beat the Summer Squeeze?
Don’t let holiday schedules derail your marketing momentum. While your team enjoys their well-deserved break, KPM keeps your summer marketing campaigns running smoothly, maintaining the personal touch and attention to detail your brand demands.
Book your summer capacity now
Summer fills up fast across the print and mail industry. Secure your project slots early to ensure seamless delivery during peak holiday periods.
Free consultation available
Our experienced team is ready to discuss your summer campaign challenges and propose solutions tailored to your specific needs. From simple mail campaigns to complex multi-channel projects, we have the expertise and capacity to deliver.
Contact us today to discuss how we can keep your marketing momentum strong throughout the summer months. Your campaigns won’t take a holiday – and neither will your results!
- Phone: 01322 663328
- Email: sales@kpmgroup.co.uk
- Book a Free Postage Audit: Discover potential savings on your summer campaigns – fill in the form to book your audit.
KPM Group: 20+ years of print and mail expertise, delivering results when you need them most.
