Direct mail gives your brand cut-through and really gets seen an engaged with by the recipient. It drives sales with a call to action to go online, complete and send an order card or simply pick up the phone and buy. Catalogues also give you more space to show more products, which catch the eye and generally see customers spend more than they usually would online.

Offer codes help you measure and track performance and you can ‘matchback’ the names and addresses of people you’ve mailed to purchases they’ve made via your website during a specific campaign period.

Then there’s the afterglow of enhanced lifetime value that will see your customers become loyal, repeat buyers because you’ve taken the time and care to communicate with them through the power of personalised post.