Marketing Trends: How to Make Your Marketing Sing in 2024
27th November 2023
Want a head start on the marketing trends of 2024? If you're being asked to do more with less, read how to make your marketing sing.
personalisation
Build trust and boost results with
personalised print
Creating a one-to-one conversation with your customer builds trust and improves campaign engagement.
In this data-driven age, we expect personalisation in the communications we receive. As marketers, we need to find new, innovative ways to continue the conversation.
Time and again, we see that the best campaign results combine these factors:
- High levels of personalisation
- Good quality, clean data
- Targeted, accurate messaging
Getting these things right is fundamental for both direct mail and transactional mail personalised campaigns. So, whether you are creating consumer mail, triggered mail or a transactional mail campaign, we can help.
Book a Free Data Health Check
Discover how effective your data is with our free report and recommendations. Get in touch to book your data health check.
You’ll gain insights into the quality of your data and see how much of your data is healthy. We’ll include recommendations for improvement and next steps.
Make it personal
From a simple postcard to a complex financial services pack, we can help each mailing piece to deliver. You can personalise many elements; from text to images, to offers and contact details.
By utilising personalisation, you can take your campaigns to the next level. Our team can help you plan your campaign with personalisation in mind, creating highly relevant, highly targeted conversations.
In fact, our data development team are a knowledgeable team of geeks! We offer bespoke programming and are particularly experienced in complex projects.
Laser printing
We operate five Xerox digital colour & mono printing presses from our Sevenoaks base. Our high-speed laser printers consolidate and economise print runs whilst maintaining cell identity. Furthermore, in-line booklet makers and stapling units mean that we can offer generic and personalised output.
Data security
The use of clean data is essential for accurate personalisation. We are ISO 27001 and Cyber Essentials certified, ensuring that you and your customer’s data is in safe hands. In addition, we hold the GDPR Management Standard from QG, demonstrating our work goes above and beyond the demands of GDPR.
- ISO 27001 and ISO 9001 accredited
- QG GDPR Management Standard accredited
- ICO Registered
- Encrypted Data Transfer
- Strict Permissions Based Access
- Extensive Staff Training
As print and mail specialists, we deal with customer files and mailing lists every day. That’s why we ensure that secure data processes are at the heart of our business. We have extensive policies in place to ensure ongoing integrity.
Let's talk
Optimise your direct mail campaigns and delivery.
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