How to ensure multichannel campaigns comply with GDPR Webinar

KPM GroupCampaign Planning, featured, GDPR, Webinar

Although GDPR is now firmly established, many organisations still face challenges to ensure compliance. And post-Brexit, new concerns are likely to emerge. As marketing teams attempt to comply, many are unsure if they have everything covered, or simply if they’re doing things correctly.

Watch our on-demand webinar to check that your multichannel campaigns are GDPR compliant.  Review your marketing processes, and learn:

  • When to use Legitimate Interest
  • How to complete LIA’s effectively
  • Mechanisms for compliant data gathering and list building
  • Key differences between PeCR and GDPR
  • When to use Opt Ins vs Opt Outs

Presented by Steve Gibson, a Data Security Specialist with over 20 years experience advising senior management teams.

The General Data Protection Regulation

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