KPM Blog

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Keep Your Summer Marketing Campaigns Thriving_Lady at Desk Looking Hot in Front of Desk Fan

How to Keep Your Summer Marketing Campaigns Thriving Through the Holidays

Here’s how to banish headaches and keep your summer marketing campaigns delivering results, even when your office feels more like a ghost town.

8th July 2025

Mail is the Super Touchpoint Your Marketing Mix is Missing

Marketing channel effectiveness: new JICMAIL data reveals print mail gets 9% response rates vs 1% for email. Discover essential multimedia campaign data now.

10th June 2025

Dominating the Zero-Click Era: What Marketers Need to Know in 2025

Zero-click content is changing how brands connect with their audiences online. Read how your business can adapt to ensure maximum ROI from your campaigns.

12th May 2025

New Service: Plastic & Eco Friendly Card Solutions

We’ve added plastic card printing to our services. Perfect for retail brands & membership organisations looking for loyalty, membership, staff and gift cards.

14th April 2025

Why ‘Naked’ Catalogue Mailings Could Be Costing You More Than You Think

Are you still sending your catalogue mailings “naked” through the post? You might be surprised to learn that bypassing envelopes could increase your costs…

4th March 2025

Love Paper Week 2025: Celebrating the Sustainability of Print Marketing

This February marks the launch of Love Paper Week, which aims to challenge misconceptions about paper sustainability while highlighting the benefits of print.

3rd February 2025

8 Marketing Trends You Can’t Ignore in 2025

The marketing world is evolving faster than a viral TikTok trend. From zero-click content to AI, we’ve outlined the 8 marketing trends you need to stay ahead in 2025.

6th January 2025

New Service: Envelope Overprinting

Read about our new envelope overprinting service; designed to bring you even more value and efficiency in your campaigns. Streamline your production without added shipping costs.

2nd December 2024

How to Keep Your Summer Marketing Campaigns Thriving Through the Holidays

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How to Keep Your Summer Marketing Campaigns Thriving Through the Holidays

8th July 2025

Here's how to banish headaches and keep your summer marketing campaigns delivering results, even when your office feels more like a ghost town.

Read More
Mail is the Super Touchpoint Your Marketing Mix is Missing

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Mail is the Super Touchpoint Your Marketing Mix is Missing

10th June 2025

Marketing channel effectiveness: new JICMAIL data reveals print mail gets 9% response rates vs 1% for email. Discover essential multimedia campaign data now.

Read More
Dominating the Zero-Click Era: What Marketers Need to Know in 2025

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Dominating the Zero-Click Era: What Marketers Need to Know in 2025

12th May 2025

Zero-click content is changing how brands connect with their audiences online. Read how your business can adapt to ensure maximum ROI from your campaigns.

Read More
New Service: Plastic & Eco Friendly Card Solutions

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New Service: Plastic & Eco Friendly Card Solutions

14th April 2025

We've added plastic card printing to our services. Perfect for retail brands & membership organisations looking for loyalty, membership, staff and gift cards.

Read More
Why 'Naked' Catalogue Mailings Could Be Costing You More Than You Think

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Why 'Naked' Catalogue Mailings Could Be Costing You More Than You Think

4th March 2025

Are you still sending your catalogue mailings "naked" through the post? You might be surprised to learn that bypassing envelopes could increase your costs...

Read More
Love Paper Week 2025: Celebrating the Sustainability of Print Marketing

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Love Paper Week 2025: Celebrating the Sustainability of Print Marketing

3rd February 2025

This February marks the launch of Love Paper Week, which aims to challenge misconceptions about paper sustainability while highlighting the benefits of print.

Read More
8 Marketing Trends You Can't Ignore in 2025

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8 Marketing Trends You Can't Ignore in 2025

6th January 2025

The marketing world is evolving faster than a viral TikTok trend. From zero-click content to AI, we’ve outlined the 8 marketing trends you need to stay ahead in 2025.

Read More
New Service: Envelope Overprinting

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New Service: Envelope Overprinting

2nd December 2024

Read about our new envelope overprinting service; designed to bring you even more value and efficiency in your campaigns. Streamline your production without added shipping costs.

Read More
Last Posting Dates for Christmas 2024

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Last Posting Dates for Christmas 2024

29th November 2024

Our handy guide to Royal Mail's 2024 last posting dates. Plus, it's not too late to implement a seasonal campaign whatever your sector. Talk to our team today.

Read More
B2B Marketers: Stand Out with a Differentiated Lead Gen Strategy

Read more

B2B Marketers: Stand Out with a Differentiated Lead Gen Strategy

13th November 2024

For brands looking to differentiate, print offers tangibility, trust-building, and staying power. Let’s dig into how this approach can make your lead gen strategy stand out.

Read More
Recover Lost Sales with an Abandoned Basket Campaign

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Recover Lost Sales with an Abandoned Basket Campaign

23rd October 2024

Are abandoned baskets hurting your sales? Recover lost sales using print mail: these campaigns offer higher engagement and better conversion rates.

Read More
Maximise Your Direct Mail Campaign with Postage Discount Incentives

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Maximise Your Direct Mail Campaign with Postage Discount Incentives

21st October 2024

Postage costs can take up a large portion of your direct mail campaign budget, but what if you could significantly cut those costs? We show you how.

Read More
Boost Your Charity Marketing with Data Profiling

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Boost Your Charity Marketing with Data Profiling

8th October 2024

From rising living costs and donor fatigue to an ageing supporter base, charity marketers face an uphill battle. Explore how data profiling can boost results for your charity marketing.

Read More
How To Transform Your Marketing Campaigns With Data Profiling

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How To Transform Your Marketing Campaigns With Data Profiling

5th September 2024

Data profiling goes beyond cleansing to analyse the structure, content, and relationships within your data. This allows you to create highly targeted campaigns.

Read More
Customer Journey Mapping: How To Engage Customers At Every Stage

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Customer Journey Mapping: How To Engage Customers At Every Stage

2nd August 2024

Read everything you need to know about customer journey mapping and how print marketing plays a vital role at every stage.

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How to Navigate GDPR Compliance and Data Privacy in Direct Mail Marketing

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How to Navigate GDPR Compliance and Data Privacy in Direct Mail Marketing

2nd July 2024

Learn the differences between GDPR for digital marketing channels and direct mail marketing in this guide.

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The Evolution of Influencer Marketing (and how to get in on the act)

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The Evolution of Influencer Marketing (and how to get in on the act)

10th June 2024

Read about influencer marketing and the power of an omnichannel approach; where print can shout louder than most.

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Act Now: Ensure Your Campaign Reaches Every Voter with KPM Group

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Act Now: Ensure Your Campaign Reaches Every Voter with KPM Group

23rd May 2024

We offer a range of Election Mail services including Royal Mail's Election Sort. Our facilities can handle high volumes to tight deadlines.

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Understanding Data Privacy and Personalisation in AI Marketing

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Understanding Data Privacy and Personalisation in AI Marketing

1st May 2024

When embracing AI marketing, read our guide to the data privacy and ethical considerations you need to think about.

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How to Use Augmented Reality Marketing in Interactive Print Campaigns

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How to Use Augmented Reality Marketing in Interactive Print Campaigns

2nd April 2024

AR has emerged as the new hero in omnichannel marketing. Try these ideas when including interactive print in your campaigns.

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Transform Your Strategy with Marketing Automation and AI

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Transform Your Strategy with Marketing Automation and AI

4th March 2024

Keep updated with how marketing automation and AI are leaving their mark on marketing – and by extension, the print industry.

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The Power of Personalised Mail in 2024

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The Power of Personalised Mail in 2024

5th February 2024

Learn why personalisation is one of the stand-out ways to increase customer engagement and boost those all-important sales in 2024.

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How Personalisation Can Supercharge Your Direct Mail

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How Personalisation Can Supercharge Your Direct Mail

30th January 2024

If done right, personalisation makes customers feel that 'your brand knows me and what I want'. Read this guide for better campaign results.

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New Mail Initiative for the Local Government Sector

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New Mail Initiative for the Local Government Sector

22nd January 2024

The new Economy Incentive for the local government sector could help you supercharge your mailing strategy and save big on costs.

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Marketing Trends: How to Make Your Marketing Sing in 2024

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Marketing Trends: How to Make Your Marketing Sing in 2024

5th December 2023

Want a head start on the marketing trends of 2024? If you're being asked to do more with less, read how to make your marketing sing.

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How Print and Direct Mail Can Boost Your Retail Campaign Pre-Christmas

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How Print and Direct Mail Can Boost Your Retail Campaign Pre-Christmas

16th October 2023

With Black Friday just around the corner and Christmas Day quickly following, the pressure is on retailers to stand out to your customers.

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Your Guide to Triggered Mail and How to Use It

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Your Guide to Triggered Mail and How to Use It

25th September 2023

Triggered mail refers to automated, personalised direct mail that’s sent based on specific triggers. Here, we highlight its benefits and give examples of when best to use it.

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Navigating the Royal Mail Price Increase: How KPM Group Can Help You

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Navigating the Royal Mail Price Increase: How KPM Group Can Help You

5th September 2023

We're here to shed light on the Royal Mail price increases and, more importantly, to offer tips and ways to help.

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Harness the Power of Transactional Mail in Your Marketing

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Harness the Power of Transactional Mail in Your Marketing

24th August 2023

Discover the benefits of using transactional mail in your marketing, including types of mail, the sectors it works best for and mail versus email.

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Why Direct Mail Gets Results for Education Marketing

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Why Direct Mail Gets Results for Education Marketing

11th July 2023

With competition for student recruits fiercer than ever, don't miss out on one of the most high-impact mediums in education marketing.

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New Partnerships for 2023

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New Partnerships for 2023

11th May 2023

Our new, enhanced services mean faster turnaround times and increased capacity. So, whether you're sending a large-scale or targeted time-critical campaign, we can meet your needs.

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Why Direct Mail Marketing Works for Travel & Leisure

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Why Direct Mail Marketing Works for Travel & Leisure

4th May 2023

We dive into the benefits of direct mail marketing for the travel and leisure industry, and clue you in on how to capitalise on its power.

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How to Optimise Your Customer Communications

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How to Optimise Your Customer Communications

27th March 2023

If you’re spending thousands on customer communications, talk to our team. We'll help you to optimise your strategy and your budget.

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Workplace Wellbeing during Financial Reporting Season

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Workplace Wellbeing during Financial Reporting Season

28th February 2023

Financial reporting season is here, meaning long hours an busy workloads. So, read our 7 tips for wellbeing to help reduce your stress levels.

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KPM Group join Two Sides to promote sustainable direct mail campaigns<strong></strong>

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KPM Group join Two Sides to promote sustainable direct mail campaigns

5th January 2023

PRESS RELEASE January 2023 The print and paper advocacy group, Two Sides, is excited to announce its newest member, KPM Group, a print production, mail and media company based in Sevenoaks,...

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Dear Royal Mail

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Dear Royal Mail

9th December 2022

With a season of strike action at Royal Mail, CEO Nigel Copp puts forward his perspective: In my industry, we are desperate for this relationship to be reconciled and an...

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Plan Now for 2023: Marketing Your Business In a Recession

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Plan Now for 2023: Marketing Your Business In a Recession

14th November 2022

As a marketing professional, you know the score: whenever there’s a whisper of recession in the air, companies start pulling the plug on marketing campaigns in a bid to make...

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Royal Mail Post Strikes: What do they mean for you?

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Royal Mail Post Strikes: What do they mean for you?

17th October 2022

Royal Mail workers are holding 19 days of strike action during the peak postal build-up to Christmas.Talk to us about alternative measures and how we can help you to minimise the disruption to...

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KPM Group Become Proud Members of Kent Invicta Chamber of Commerce

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KPM Group Become Proud Members of Kent Invicta Chamber of Commerce

10th October 2022

PRESS RELEASE October 2022 KPM Group is delighted to announce its membership of the Kent Invicta Chamber of Commerce. This signals the next step in the company’s commitment to supporting Kent-based...

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Case Study: It’s time to get Back to the Future

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Case Study: It’s time to get Back to the Future

29th September 2022

Read our case study for a small charity mailing campaign, which was nominated for a Strategic Mailing Performance Award 2022. Our charity client is a youth site, which like many others,...

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KPM Group celebrates inclusion of short list at the SMP Awards

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KPM Group celebrates inclusion of short list at the SMP Awards

29th September 2022

PRESS RELEASE September 2022 Communications and mail specialist KPM Group were short-listed for their recent work at The Strategic Mail Performance Awards 2022. KPM Group is proud to be been included on...

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Direct Mail Marketing in the South East: Your Steps to Success

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Direct Mail Marketing in the South East: Your Steps to Success

1st August 2022

Shrinking cities and larger regions could become the trend due to changes in work patterns following the pandemic. The shifting geography of work from cities to smaller urban areas, and...

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Direct Mail Marketing in Kent: 6 Reasons to do Business

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Direct Mail Marketing in Kent: 6 Reasons to do Business

4th July 2022

KPM Group has been based in Kent for 20 years, supporting organisations across the county. Not only are we fully at home, but we also have strong business links that...

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How a Data Health Check will boost business efficiency and productivity

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How a Data Health Check will boost business efficiency and productivity

10th June 2022

Your customer data is your best asset. At KPM Group we understand how vital it is for your business that your data is secure, clean, and accurate – your data...

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The Importance of Data Security for Your Print & Mail Campaigns

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The Importance of Data Security for Your Print & Mail Campaigns

16th May 2022

Data is a company’s strongest asset. It gives valuable insight into your customer base. It also needs careful management and most importantly, it needs to be secure. GDPR legislation surrounding data...

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9 Facts You May Not Know About Sustainable Print

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9 Facts You May Not Know About Sustainable Print

4th April 2022

This month we’re looking at the environmental impact of the print and paper industry. In their booklet “Print and Paper, Myths and Facts”, the not-for-profit organisation Two Sides busts nine popular...

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Simpler Annual Pension Statements: What You Need to Know

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Simpler Annual Pension Statements: What You Need to Know

14th March 2022

New Regulations for Annual Pension Statements from October 2022 New regulations to simplify annual pension benefit statements, and make them more consumer-focused, will come into effect on 1 October 2022.These will...

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What is Pick and Pack Fulfilment?

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What is Pick and Pack Fulfilment?

14th February 2022

And do I need it for my campaigns?! As a marketer you will have lovingly developed your campaign, chosen your timing and targeted your customer with messaging they cannot resist; now...

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How to boost results in your 2022 marketing strategy

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How to boost results in your 2022 marketing strategy

6th January 2022

Are you planning your marketing campaigns for Q1? You may want to take a look at the recent MarketReach/WARC Driving Effectiveness Report. Demonstrating the boost mail can deliver for sales, customer...

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11 Compelling Reasons to Choose KPM Group

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11 Compelling Reasons to Choose KPM Group

2nd November 2021

KPM Group is a specialist print and mailing service provider, based in Borough Green, Kent. This year, we’re celebrating our 20th anniversary! We are well used to providing tailored print and...

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KPM Group celebrates 20 years by looking to the future

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KPM Group celebrates 20 years by looking to the future

6th October 2021

PRESS RELEASE October 2021 Communications and mail specialist KPM Group are celebrating their 20-year anniversary this September. The company was founded by Nigel Copp in 2001. It now operates from a 22,000...

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Understanding Your Postage Options

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Understanding Your Postage Options

6th September 2021

There are so many postage options for your marketing materials that things can quickly become overwhelming. If you don’t understand the process it’s easy to get it wrong, or to...

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5 Myths of Direct Mail Marketing

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5 Myths of Direct Mail Marketing

1st July 2021

Think you know print? Think again! Print marketing can be misunderstood, so we’re here to explode some of the most common myths and misconceptions around a medium that’s actually any savvy...

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Direct mail and digital marketing: a match made in marketing heaven

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Direct mail and digital marketing: a match made in marketing heaven

27th May 2021

Direct mail and digital marketing have a balance of strengths. We look at why they are a match made in marketing heaven.

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KPM Group & Reach Printing Services Partnership

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KPM Group & Reach Printing Services Partnership

29th April 2021

In this blog, we discuss the collaboration between KPM Group, Reach Printing Services and the Al-Khair Foundation - a leading faith-based UK charity.

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White Paper: Get Your Message Heard

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White Paper: Get Your Message Heard

25th March 2021

How to develop cost-effective marketing strategies to boost donor interest, retention and engagement.

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10 Top reasons to use direct mail in your next campaign

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10 Top reasons to use direct mail in your next campaign

16th March 2021

Physical mail has been a particularly effective channel in unsettled times, providing a welcome break from digital noise. Here we outline why mail is perfect for reaching your audience at...

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Mail matters: why mail is proving more effective than ever

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Mail matters: why mail is proving more effective than ever

2nd March 2021

With most of us working from home, schooling from home, exercising from home, and just about everything from home, it makes sense that to get your message seen, you need...

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Why Direct Charity Mail is Key for the Charity Sector

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Why Direct Charity Mail is Key for the Charity Sector

25th February 2021

How can charities survive and thrive going forward? We look at direct mail as an effective way to reach people at home, optimise fundraising and engage and reactivate donors.

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5 minutes with... Steve Morton

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5 minutes with... Steve Morton

15th February 2021

Enthusiastic rugby fan, former member of the DMA council - find out more about Steve Morton, Sales Director of KPM Group, in our latest ‘5 minutes with…’ series.

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Secure printing

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Secure printing

28th January 2021

£585bn is lost to print fraud worldwide. Read how to protect your organisation with our secure print solutions and fraud deterrent technology.

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Steve Morton joins KPM Group

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Steve Morton joins KPM Group

14th January 2021

Steve Morton will be stepping into a newly created role, overseeing the business development of both the KPM and TMB brands.

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We are on the move!

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We are on the move!

2nd November 2020

We are moving premises to our new home in Borough Green, Kent. We'll be at our new address from Monday 9th November.

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KPM Group confirms expansion in TMB Mailing deal

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KPM Group confirms expansion in TMB Mailing deal

13th October 2020

Print production and mailing house KPM Group has acquired Kent-based mailing house and digital printer TMB Mailing.

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Getting back to business

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Getting back to business

23rd July 2020

We are keen to support you as we all try to get ‘back to business’. Now is a crucial time to communicate with customers, sharing any changes to your business.

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Open for Business Incentive

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Open for Business Incentive

12th May 2020

A New Incentive to Support UK Businesses Royal Mail has launched a new scheme to help those businesses and sectors hardest hit by the Coronavirus pandemic. Designed for unprecedented circumstances, it...

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Protecting our team and supporting you

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Protecting our team and supporting you

14th April 2020

We have made some changes to the way we work. These updates are protecting our team and enabling us to continue to support you and your business.

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The Benefits of Direct Mail Fulfilment

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The Benefits of Direct Mail Fulfilment

25th February 2020

Direct mail fulfilment is a key stage in your campaign production. It can be complex, and there are many benefits of outsourcing the process to a professional mailing house.

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Print sustainability

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Print sustainability

11th February 2020

Print marketing is greener than you think; for example, only 13% of the world’s wood harvest is used to make paper! With the rise of conscious consumerism, we look at...

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Why direct mail delivers for financial services marketing

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Why direct mail delivers for financial services marketing

27th November 2019

Direct Mail delivers in the digital age; cutting through email fatigue and online noise. Read why mail works for financial services marketing, and why it should be part of your...

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World Post Day

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World Post Day

8th October 2019

World Post Day marks the role of the postal sector in people’s everyday lives. And as firm fans of mail it’s something to celebrate!

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Legitimate Interest Assessment

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Legitimate Interest Assessment

9th September 2019

GDPR: Are you unsure how to apply Legitimate Interest for marketing communications? Download our practical guide and free Legitimate Interest Assessment Template to get started.

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2019 Customer Satisfaction Results

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2019 Customer Satisfaction Results

18th July 2019

We are pleased to report that this year's Customer Satisfaction survey detailed excellent feedback - more customers would recommend us. Great work team!

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How to Ensure GDPR Compliance in Your Multi-Channel Marketing Campaigns

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How to Ensure GDPR Compliance in Your Multi-Channel Marketing Campaigns

3rd July 2019

Although GDPR is now established, many organisations still face challenges to ensure compliance. And post-Brexit, new concerns are likely to emerge. Watch our on-demand webinar to check that your multichannel...

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kpm awarded Cyber Essentials Certification

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kpm awarded Cyber Essentials Certification

18th June 2019

KPM Group is pleased to be awarded the Cyber Essentials certification. This is an important step in ensuring the security of our – and our clients – businesses.

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Case Study: Brand Consistency

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Case Study: Brand Consistency

10th June 2019

KPM have improved brand consistency, order process and ROI for St Rapheal's Hospice.

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GDPR: build trust with direct mail

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GDPR: build trust with direct mail

21st May 2019

It’s been a year since the implementation of GDPR, giving EU citizens greater control over their personal data. So how can you ensure compliance while also building trust with customers...

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Case Study: Print Management

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Case Study: Print Management

3rd May 2019

Read how KPM deliver a cost effective print management solution for London’s Air Ambulance Charity, saving them time and money.

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Partially Addressed Mail

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Partially Addressed Mail

30th January 2019

Partially Addressed Mail is a new service, ideal if you want to prospect new customers. It offers a 2p-4p discount off the Advertising Mail price.

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Case Study: Printed Mail Fulfilment

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Case Study: Printed Mail Fulfilment

3rd January 2019

Read how KPM deliver a robust mail fulfilment system that allows for multiple pack types, inserts and pack variants for this global finance firm.

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kpm awarded QG GDPR Management Standard

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kpm awarded QG GDPR Management Standard

6th December 2018

KPM Group is delighted to have gained the GDPR Management Standard from QG. This accreditation demonstrates our work to go above and beyond the demands of GDPR.

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2018 Customer Satisfaction Results

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2018 Customer Satisfaction Results

29th November 2018

We are pleased to report that this year's Customer Satisfaction survey detailed excellent feedback - more customers would recommend us. Great work team!

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10 ways direct mail delivers post GDPR

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10 ways direct mail delivers post GDPR

18th October 2018

Post GDPR, mail is subject to fewer restrictions than email. Here are 10 ways that mail can be used effectively as part of your marketing strategy.

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How to create successful direct mail

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How to create successful direct mail

2nd October 2018

Campaign Planning Blog #2. Create direct mail that engages your customers; with tips including copywriting, design & creative and calls to action.

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How to target your direct mail campaign

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How to target your direct mail campaign

13th August 2018

Campaign Planning Blog #1. A successful direct mail campaign depends on targeting the right audience. Learn more about audience personas, data management and segmentation.

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5 minutes with... Marian Lively

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5 minutes with... Marian Lively

5th August 2018

'5 minutes with...' is a series of short Q&A's with our team, to help you get to know them better. Here is Marian Lively, Managing Director.

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5 minutes with... Nigel Copp

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5 minutes with... Nigel Copp

22nd July 2018

'5 minutes with...' is a series of short Q&A's with our team, to help you get to know them better. Here is Nigel Copp, CEO.

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8 steps to succeed at GDPR

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8 steps to succeed at GDPR

5th July 2018

For organisations who are mailing and emailing customers, it’s important to ensure that a clear route to compliance has been documented and customer data is protected. But what do you...

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9 tips to maximise your direct mail ROI

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9 tips to maximise your direct mail ROI

30th October 2017

Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies...

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How direct mail can boost the retail sector

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How direct mail can boost the retail sector

27th June 2017

We are continually telling consumers to go online: are we surprised that they’ve not only gone online but gone full stop? Business to consumer communications are changing, General Data Protection Regulation...

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The role of direct mail in digital communications strategy

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The role of direct mail in digital communications strategy

13th June 2017

We believe that businesses should combine direct mail and email for the most effective communications strategy. Digital communication strategies have been at the forefront for an increasing number of businesses since...

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How to Keep Your Summer Marketing Campaigns Thriving Through the Holidays

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How to Keep Your Summer Marketing Campaigns Thriving Through the Holidays

8th July 2025

Here's how to banish headaches and keep your summer marketing campaigns delivering results, even when your office feels more like a ghost town.

Read More
Mail is the Super Touchpoint Your Marketing Mix is Missing

Read more

Mail is the Super Touchpoint Your Marketing Mix is Missing

10th June 2025

Marketing channel effectiveness: new JICMAIL data reveals print mail gets 9% response rates vs 1% for email. Discover essential multimedia campaign data now.

Read More
Dominating the Zero-Click Era: What Marketers Need to Know in 2025

Read more

Dominating the Zero-Click Era: What Marketers Need to Know in 2025

12th May 2025

Zero-click content is changing how brands connect with their audiences online. Read how your business can adapt to ensure maximum ROI from your campaigns.

Read More
New Service: Plastic & Eco Friendly Card Solutions

Read more

New Service: Plastic & Eco Friendly Card Solutions

14th April 2025

We've added plastic card printing to our services. Perfect for retail brands & membership organisations looking for loyalty, membership, staff and gift cards.

Read More
Why 'Naked' Catalogue Mailings Could Be Costing You More Than You Think

Read more

Why 'Naked' Catalogue Mailings Could Be Costing You More Than You Think

4th March 2025

Are you still sending your catalogue mailings "naked" through the post? You might be surprised to learn that bypassing envelopes could increase your costs...

Read More
Love Paper Week 2025: Celebrating the Sustainability of Print Marketing

Read more

Love Paper Week 2025: Celebrating the Sustainability of Print Marketing

3rd February 2025

This February marks the launch of Love Paper Week, which aims to challenge misconceptions about paper sustainability while highlighting the benefits of print.

Read More
8 Marketing Trends You Can't Ignore in 2025

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8 Marketing Trends You Can't Ignore in 2025

6th January 2025

The marketing world is evolving faster than a viral TikTok trend. From zero-click content to AI, we’ve outlined the 8 marketing trends you need to stay ahead in 2025.

Read More
New Service: Envelope Overprinting

Read more

New Service: Envelope Overprinting

2nd December 2024

Read about our new envelope overprinting service; designed to bring you even more value and efficiency in your campaigns. Streamline your production without added shipping costs.

Read More
Last Posting Dates for Christmas 2024

Read more

Last Posting Dates for Christmas 2024

29th November 2024

Our handy guide to Royal Mail's 2024 last posting dates. Plus, it's not too late to implement a seasonal campaign whatever your sector. Talk to our team today.

Read More
B2B Marketers: Stand Out with a Differentiated Lead Gen Strategy

Read more

B2B Marketers: Stand Out with a Differentiated Lead Gen Strategy

13th November 2024

For brands looking to differentiate, print offers tangibility, trust-building, and staying power. Let’s dig into how this approach can make your lead gen strategy stand out.

Read More
Recover Lost Sales with an Abandoned Basket Campaign

Read more

Recover Lost Sales with an Abandoned Basket Campaign

23rd October 2024

Are abandoned baskets hurting your sales? Recover lost sales using print mail: these campaigns offer higher engagement and better conversion rates.

Read More
Maximise Your Direct Mail Campaign with Postage Discount Incentives

Read more

Maximise Your Direct Mail Campaign with Postage Discount Incentives

21st October 2024

Postage costs can take up a large portion of your direct mail campaign budget, but what if you could significantly cut those costs? We show you how.

Read More
Boost Your Charity Marketing with Data Profiling

Read more

Boost Your Charity Marketing with Data Profiling

8th October 2024

From rising living costs and donor fatigue to an ageing supporter base, charity marketers face an uphill battle. Explore how data profiling can boost results for your charity marketing.

Read More
How To Transform Your Marketing Campaigns With Data Profiling

Read more

How To Transform Your Marketing Campaigns With Data Profiling

5th September 2024

Data profiling goes beyond cleansing to analyse the structure, content, and relationships within your data. This allows you to create highly targeted campaigns.

Read More
Customer Journey Mapping: How To Engage Customers At Every Stage

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Customer Journey Mapping: How To Engage Customers At Every Stage

2nd August 2024

Read everything you need to know about customer journey mapping and how print marketing plays a vital role at every stage.

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How to Navigate GDPR Compliance and Data Privacy in Direct Mail Marketing

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How to Navigate GDPR Compliance and Data Privacy in Direct Mail Marketing

2nd July 2024

Learn the differences between GDPR for digital marketing channels and direct mail marketing in this guide.

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The Evolution of Influencer Marketing (and how to get in on the act)

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The Evolution of Influencer Marketing (and how to get in on the act)

10th June 2024

Read about influencer marketing and the power of an omnichannel approach; where print can shout louder than most.

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Act Now: Ensure Your Campaign Reaches Every Voter with KPM Group

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Act Now: Ensure Your Campaign Reaches Every Voter with KPM Group

23rd May 2024

We offer a range of Election Mail services including Royal Mail's Election Sort. Our facilities can handle high volumes to tight deadlines.

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Understanding Data Privacy and Personalisation in AI Marketing

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Understanding Data Privacy and Personalisation in AI Marketing

1st May 2024

When embracing AI marketing, read our guide to the data privacy and ethical considerations you need to think about.

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How to Use Augmented Reality Marketing in Interactive Print Campaigns

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How to Use Augmented Reality Marketing in Interactive Print Campaigns

2nd April 2024

AR has emerged as the new hero in omnichannel marketing. Try these ideas when including interactive print in your campaigns.

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Transform Your Strategy with Marketing Automation and AI

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Transform Your Strategy with Marketing Automation and AI

4th March 2024

Keep updated with how marketing automation and AI are leaving their mark on marketing – and by extension, the print industry.

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The Power of Personalised Mail in 2024

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The Power of Personalised Mail in 2024

5th February 2024

Learn why personalisation is one of the stand-out ways to increase customer engagement and boost those all-important sales in 2024.

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How Personalisation Can Supercharge Your Direct Mail

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How Personalisation Can Supercharge Your Direct Mail

30th January 2024

If done right, personalisation makes customers feel that 'your brand knows me and what I want'. Read this guide for better campaign results.

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New Mail Initiative for the Local Government Sector

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New Mail Initiative for the Local Government Sector

22nd January 2024

The new Economy Incentive for the local government sector could help you supercharge your mailing strategy and save big on costs.

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Marketing Trends: How to Make Your Marketing Sing in 2024

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Marketing Trends: How to Make Your Marketing Sing in 2024

5th December 2023

Want a head start on the marketing trends of 2024? If you're being asked to do more with less, read how to make your marketing sing.

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How Print and Direct Mail Can Boost Your Retail Campaign Pre-Christmas

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How Print and Direct Mail Can Boost Your Retail Campaign Pre-Christmas

16th October 2023

With Black Friday just around the corner and Christmas Day quickly following, the pressure is on retailers to stand out to your customers.

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Your Guide to Triggered Mail and How to Use It

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Your Guide to Triggered Mail and How to Use It

25th September 2023

Triggered mail refers to automated, personalised direct mail that’s sent based on specific triggers. Here, we highlight its benefits and give examples of when best to use it.

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Navigating the Royal Mail Price Increase: How KPM Group Can Help You

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Navigating the Royal Mail Price Increase: How KPM Group Can Help You

5th September 2023

We're here to shed light on the Royal Mail price increases and, more importantly, to offer tips and ways to help.

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Harness the Power of Transactional Mail in Your Marketing

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Harness the Power of Transactional Mail in Your Marketing

24th August 2023

Discover the benefits of using transactional mail in your marketing, including types of mail, the sectors it works best for and mail versus email.

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Why Direct Mail Gets Results for Education Marketing

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Why Direct Mail Gets Results for Education Marketing

11th July 2023

With competition for student recruits fiercer than ever, don't miss out on one of the most high-impact mediums in education marketing.

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New Partnerships for 2023

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New Partnerships for 2023

11th May 2023

Our new, enhanced services mean faster turnaround times and increased capacity. So, whether you're sending a large-scale or targeted time-critical campaign, we can meet your needs.

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Why Direct Mail Marketing Works for Travel & Leisure

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Why Direct Mail Marketing Works for Travel & Leisure

4th May 2023

We dive into the benefits of direct mail marketing for the travel and leisure industry, and clue you in on how to capitalise on its power.

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How to Optimise Your Customer Communications

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How to Optimise Your Customer Communications

27th March 2023

If you’re spending thousands on customer communications, talk to our team. We'll help you to optimise your strategy and your budget.

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Workplace Wellbeing during Financial Reporting Season

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Workplace Wellbeing during Financial Reporting Season

28th February 2023

Financial reporting season is here, meaning long hours an busy workloads. So, read our 7 tips for wellbeing to help reduce your stress levels.

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KPM Group join Two Sides to promote sustainable direct mail campaigns<strong></strong>

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KPM Group join Two Sides to promote sustainable direct mail campaigns

5th January 2023

PRESS RELEASE January 2023 The print and paper advocacy group, Two Sides, is excited to announce its newest member, KPM Group, a print production, mail and media company based in Sevenoaks,...

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Dear Royal Mail

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Dear Royal Mail

9th December 2022

With a season of strike action at Royal Mail, CEO Nigel Copp puts forward his perspective: In my industry, we are desperate for this relationship to be reconciled and an...

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Plan Now for 2023: Marketing Your Business In a Recession

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Plan Now for 2023: Marketing Your Business In a Recession

14th November 2022

As a marketing professional, you know the score: whenever there’s a whisper of recession in the air, companies start pulling the plug on marketing campaigns in a bid to make...

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Royal Mail Post Strikes: What do they mean for you?

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Royal Mail Post Strikes: What do they mean for you?

17th October 2022

Royal Mail workers are holding 19 days of strike action during the peak postal build-up to Christmas.Talk to us about alternative measures and how we can help you to minimise the disruption to...

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KPM Group Become Proud Members of Kent Invicta Chamber of Commerce

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KPM Group Become Proud Members of Kent Invicta Chamber of Commerce

10th October 2022

PRESS RELEASE October 2022 KPM Group is delighted to announce its membership of the Kent Invicta Chamber of Commerce. This signals the next step in the company’s commitment to supporting Kent-based...

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Case Study: It’s time to get Back to the Future

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Case Study: It’s time to get Back to the Future

29th September 2022

Read our case study for a small charity mailing campaign, which was nominated for a Strategic Mailing Performance Award 2022. Our charity client is a youth site, which like many others,...

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KPM Group celebrates inclusion of short list at the SMP Awards

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KPM Group celebrates inclusion of short list at the SMP Awards

29th September 2022

PRESS RELEASE September 2022 Communications and mail specialist KPM Group were short-listed for their recent work at The Strategic Mail Performance Awards 2022. KPM Group is proud to be been included on...

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Direct Mail Marketing in the South East: Your Steps to Success

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Direct Mail Marketing in the South East: Your Steps to Success

1st August 2022

Shrinking cities and larger regions could become the trend due to changes in work patterns following the pandemic. The shifting geography of work from cities to smaller urban areas, and...

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Direct Mail Marketing in Kent: 6 Reasons to do Business

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Direct Mail Marketing in Kent: 6 Reasons to do Business

4th July 2022

KPM Group has been based in Kent for 20 years, supporting organisations across the county. Not only are we fully at home, but we also have strong business links that...

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How a Data Health Check will boost business efficiency and productivity

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How a Data Health Check will boost business efficiency and productivity

10th June 2022

Your customer data is your best asset. At KPM Group we understand how vital it is for your business that your data is secure, clean, and accurate – your data...

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The Importance of Data Security for Your Print & Mail Campaigns

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The Importance of Data Security for Your Print & Mail Campaigns

16th May 2022

Data is a company’s strongest asset. It gives valuable insight into your customer base. It also needs careful management and most importantly, it needs to be secure. GDPR legislation surrounding data...

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9 Facts You May Not Know About Sustainable Print

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9 Facts You May Not Know About Sustainable Print

4th April 2022

This month we’re looking at the environmental impact of the print and paper industry. In their booklet “Print and Paper, Myths and Facts”, the not-for-profit organisation Two Sides busts nine popular...

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Simpler Annual Pension Statements: What You Need to Know

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Simpler Annual Pension Statements: What You Need to Know

14th March 2022

New Regulations for Annual Pension Statements from October 2022 New regulations to simplify annual pension benefit statements, and make them more consumer-focused, will come into effect on 1 October 2022.These will...

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What is Pick and Pack Fulfilment?

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What is Pick and Pack Fulfilment?

14th February 2022

And do I need it for my campaigns?! As a marketer you will have lovingly developed your campaign, chosen your timing and targeted your customer with messaging they cannot resist; now...

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How to boost results in your 2022 marketing strategy

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How to boost results in your 2022 marketing strategy

6th January 2022

Are you planning your marketing campaigns for Q1? You may want to take a look at the recent MarketReach/WARC Driving Effectiveness Report. Demonstrating the boost mail can deliver for sales, customer...

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11 Compelling Reasons to Choose KPM Group

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11 Compelling Reasons to Choose KPM Group

2nd November 2021

KPM Group is a specialist print and mailing service provider, based in Borough Green, Kent. This year, we’re celebrating our 20th anniversary! We are well used to providing tailored print and...

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KPM Group celebrates 20 years by looking to the future

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KPM Group celebrates 20 years by looking to the future

6th October 2021

PRESS RELEASE October 2021 Communications and mail specialist KPM Group are celebrating their 20-year anniversary this September. The company was founded by Nigel Copp in 2001. It now operates from a 22,000...

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Understanding Your Postage Options

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Understanding Your Postage Options

6th September 2021

There are so many postage options for your marketing materials that things can quickly become overwhelming. If you don’t understand the process it’s easy to get it wrong, or to...

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5 Myths of Direct Mail Marketing

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5 Myths of Direct Mail Marketing

1st July 2021

Think you know print? Think again! Print marketing can be misunderstood, so we’re here to explode some of the most common myths and misconceptions around a medium that’s actually any savvy...

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Direct mail and digital marketing: a match made in marketing heaven

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Direct mail and digital marketing: a match made in marketing heaven

27th May 2021

Direct mail and digital marketing have a balance of strengths. We look at why they are a match made in marketing heaven.

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KPM Group & Reach Printing Services Partnership

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KPM Group & Reach Printing Services Partnership

29th April 2021

In this blog, we discuss the collaboration between KPM Group, Reach Printing Services and the Al-Khair Foundation - a leading faith-based UK charity.

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White Paper: Get Your Message Heard

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White Paper: Get Your Message Heard

25th March 2021

How to develop cost-effective marketing strategies to boost donor interest, retention and engagement.

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10 Top reasons to use direct mail in your next campaign

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10 Top reasons to use direct mail in your next campaign

16th March 2021

Physical mail has been a particularly effective channel in unsettled times, providing a welcome break from digital noise. Here we outline why mail is perfect for reaching your audience at...

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Mail matters: why mail is proving more effective than ever

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Mail matters: why mail is proving more effective than ever

2nd March 2021

With most of us working from home, schooling from home, exercising from home, and just about everything from home, it makes sense that to get your message seen, you need...

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Why Direct Charity Mail is Key for the Charity Sector

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Why Direct Charity Mail is Key for the Charity Sector

25th February 2021

How can charities survive and thrive going forward? We look at direct mail as an effective way to reach people at home, optimise fundraising and engage and reactivate donors.

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5 minutes with... Steve Morton

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5 minutes with... Steve Morton

15th February 2021

Enthusiastic rugby fan, former member of the DMA council - find out more about Steve Morton, Sales Director of KPM Group, in our latest ‘5 minutes with…’ series.

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Secure printing

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Secure printing

28th January 2021

£585bn is lost to print fraud worldwide. Read how to protect your organisation with our secure print solutions and fraud deterrent technology.

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Steve Morton joins KPM Group

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Steve Morton joins KPM Group

14th January 2021

Steve Morton will be stepping into a newly created role, overseeing the business development of both the KPM and TMB brands.

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We are on the move!

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We are on the move!

2nd November 2020

We are moving premises to our new home in Borough Green, Kent. We'll be at our new address from Monday 9th November.

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KPM Group confirms expansion in TMB Mailing deal

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KPM Group confirms expansion in TMB Mailing deal

13th October 2020

Print production and mailing house KPM Group has acquired Kent-based mailing house and digital printer TMB Mailing.

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Getting back to business

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Getting back to business

23rd July 2020

We are keen to support you as we all try to get ‘back to business’. Now is a crucial time to communicate with customers, sharing any changes to your business.

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Open for Business Incentive

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Open for Business Incentive

12th May 2020

A New Incentive to Support UK Businesses Royal Mail has launched a new scheme to help those businesses and sectors hardest hit by the Coronavirus pandemic. Designed for unprecedented circumstances, it...

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Protecting our team and supporting you

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Protecting our team and supporting you

14th April 2020

We have made some changes to the way we work. These updates are protecting our team and enabling us to continue to support you and your business.

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The Benefits of Direct Mail Fulfilment

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The Benefits of Direct Mail Fulfilment

25th February 2020

Direct mail fulfilment is a key stage in your campaign production. It can be complex, and there are many benefits of outsourcing the process to a professional mailing house.

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Print sustainability

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Print sustainability

11th February 2020

Print marketing is greener than you think; for example, only 13% of the world’s wood harvest is used to make paper! With the rise of conscious consumerism, we look at...

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Why direct mail delivers for financial services marketing

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Why direct mail delivers for financial services marketing

27th November 2019

Direct Mail delivers in the digital age; cutting through email fatigue and online noise. Read why mail works for financial services marketing, and why it should be part of your...

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World Post Day

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World Post Day

8th October 2019

World Post Day marks the role of the postal sector in people’s everyday lives. And as firm fans of mail it’s something to celebrate!

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Legitimate Interest Assessment

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Legitimate Interest Assessment

9th September 2019

GDPR: Are you unsure how to apply Legitimate Interest for marketing communications? Download our practical guide and free Legitimate Interest Assessment Template to get started.

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2019 Customer Satisfaction Results

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2019 Customer Satisfaction Results

18th July 2019

We are pleased to report that this year's Customer Satisfaction survey detailed excellent feedback - more customers would recommend us. Great work team!

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How to Ensure GDPR Compliance in Your Multi-Channel Marketing Campaigns

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How to Ensure GDPR Compliance in Your Multi-Channel Marketing Campaigns

3rd July 2019

Although GDPR is now established, many organisations still face challenges to ensure compliance. And post-Brexit, new concerns are likely to emerge. Watch our on-demand webinar to check that your multichannel...

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kpm awarded Cyber Essentials Certification

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kpm awarded Cyber Essentials Certification

18th June 2019

KPM Group is pleased to be awarded the Cyber Essentials certification. This is an important step in ensuring the security of our – and our clients – businesses.

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Case Study: Brand Consistency

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Case Study: Brand Consistency

10th June 2019

KPM have improved brand consistency, order process and ROI for St Rapheal's Hospice.

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GDPR: build trust with direct mail

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GDPR: build trust with direct mail

21st May 2019

It’s been a year since the implementation of GDPR, giving EU citizens greater control over their personal data. So how can you ensure compliance while also building trust with customers...

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Case Study: Print Management

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Case Study: Print Management

3rd May 2019

Read how KPM deliver a cost effective print management solution for London’s Air Ambulance Charity, saving them time and money.

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Partially Addressed Mail

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Partially Addressed Mail

30th January 2019

Partially Addressed Mail is a new service, ideal if you want to prospect new customers. It offers a 2p-4p discount off the Advertising Mail price.

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Case Study: Printed Mail Fulfilment

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Case Study: Printed Mail Fulfilment

3rd January 2019

Read how KPM deliver a robust mail fulfilment system that allows for multiple pack types, inserts and pack variants for this global finance firm.

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kpm awarded QG GDPR Management Standard

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kpm awarded QG GDPR Management Standard

6th December 2018

KPM Group is delighted to have gained the GDPR Management Standard from QG. This accreditation demonstrates our work to go above and beyond the demands of GDPR.

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2018 Customer Satisfaction Results

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2018 Customer Satisfaction Results

29th November 2018

We are pleased to report that this year's Customer Satisfaction survey detailed excellent feedback - more customers would recommend us. Great work team!

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10 ways direct mail delivers post GDPR

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10 ways direct mail delivers post GDPR

18th October 2018

Post GDPR, mail is subject to fewer restrictions than email. Here are 10 ways that mail can be used effectively as part of your marketing strategy.

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How to create successful direct mail

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How to create successful direct mail

2nd October 2018

Campaign Planning Blog #2. Create direct mail that engages your customers; with tips including copywriting, design & creative and calls to action.

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How to target your direct mail campaign

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How to target your direct mail campaign

13th August 2018

Campaign Planning Blog #1. A successful direct mail campaign depends on targeting the right audience. Learn more about audience personas, data management and segmentation.

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5 minutes with... Marian Lively

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5 minutes with... Marian Lively

5th August 2018

'5 minutes with...' is a series of short Q&A's with our team, to help you get to know them better. Here is Marian Lively, Managing Director.

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5 minutes with... Nigel Copp

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5 minutes with... Nigel Copp

22nd July 2018

'5 minutes with...' is a series of short Q&A's with our team, to help you get to know them better. Here is Nigel Copp, CEO.

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8 steps to succeed at GDPR

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8 steps to succeed at GDPR

5th July 2018

For organisations who are mailing and emailing customers, it’s important to ensure that a clear route to compliance has been documented and customer data is protected. But what do you...

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9 tips to maximise your direct mail ROI

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9 tips to maximise your direct mail ROI

30th October 2017

Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies...

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How direct mail can boost the retail sector

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How direct mail can boost the retail sector

27th June 2017

We are continually telling consumers to go online: are we surprised that they’ve not only gone online but gone full stop? Business to consumer communications are changing, General Data Protection Regulation...

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The role of direct mail in digital communications strategy

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The role of direct mail in digital communications strategy

13th June 2017

We believe that businesses should combine direct mail and email for the most effective communications strategy. Digital communication strategies have been at the forefront for an increasing number of businesses since...

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New Service: Envelope Overprinting

Last Posting Dates for Christmas 2024

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