How to Navigate GDPR Compliance and Data Privacy in Direct Mail Marketing
2nd July 2024
Learn the differences between GDPR for digital marketing channels and direct mail marketing in this guide.
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The Evolution of Influencer Marketing (and how to get in on the act)10th June 2024Read about influencer marketing and the power of an omnichannel approach; where print can shout louder than most. -
Act Now: Ensure Your Campaign Reaches Every Voter with KPM Group23rd May 2024We offer a range of Election Mail services including Royal Mail's Election Sort. Our facilities can handle high volumes to tight deadlines.
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Understanding Data Privacy and Personalisation in AI Marketing1st May 2024When embracing AI marketing, read our guide to the data privacy and ethical considerations you need to think about.
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How to Use Augmented Reality Marketing in Interactive Print Campaigns2nd April 2024AR has emerged as the new hero in omnichannel marketing. Try these ideas when including interactive print in your campaigns.
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Transform Your Strategy with Marketing Automation and AI4th March 2024Keep updated with how marketing automation and AI are leaving their mark on marketing – and by extension, the print industry.
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The Power of Personalised Mail in 20245th February 2024Learn why personalisation is one of the stand-out ways to increase customer engagement and boost those all-important sales in 2024.
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How Personalisation Can Supercharge Your Direct Mail30th January 2024If done right, personalisation makes customers feel that 'your brand knows me and what I want'. Read this guide for better campaign results.
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New Mail Initiative for the Local Government Sector22nd January 2024The new Economy Incentive for the local government sector could help you supercharge your mailing strategy and save big on costs.
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Marketing Trends: How to Make Your Marketing Sing in 20245th December 2023Want a head start on the marketing trends of 2024? If you're being asked to do more with less, read how to make your marketing sing.
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Last Posting Dates for Christmas 202322nd November 2023Our handy guide to Royal Mail's 2023 last posting dates. Plus, whatever your sector, it's not too late to implement a seasonal campaign.
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How Print and Direct Mail Can Boost Your Retail Campaign Pre-Christmas16th October 2023With Black Friday just around the corner and Christmas Day quickly following, the pressure is on retailers to stand out to your customers.
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Your Guide to Triggered Mail and How to Use It25th September 2023Triggered mail refers to automated, personalised direct mail that’s sent based on specific triggers. Here, we highlight its benefits and give examples of when best to use it.
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Navigating the Royal Mail Price Increase: How KPM Group Can Help You5th September 2023We're here to shed light on the Royal Mail price increases and, more importantly, to offer tips and ways to help.
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Harness the Power of Transactional Mail in Your Marketing24th August 2023Discover the benefits of using transactional mail in your marketing, including types of mail, the sectors it works best for and mail versus email.
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Why Direct Mail Gets Results for Education Marketing11th July 2023With competition for student recruits fiercer than ever, don't miss out on one of the most high-impact mediums in education marketing.
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New Partnerships for 202311th May 2023Our new, enhanced services mean faster turnaround times and increased capacity. So, whether you're sending a large-scale or targeted time-critical campaign, we can meet your needs.
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Why Direct Mail Marketing Works for Travel & Leisure4th May 2023We dive into the benefits of direct mail marketing for the travel and leisure industry, and clue you in on how to capitalise on its power.
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How to Optimise Your Customer Communications27th March 2023If you’re spending thousands on customer communications, talk to our team. We'll help you to optimise your strategy and your budget.
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Workplace Wellbeing during Financial Reporting Season28th February 2023Financial reporting season is here, meaning long hours an busy workloads. So, read our 7 tips for wellbeing to help reduce your stress levels.
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KPM Group join Two Sides to promote sustainable direct mail campaigns5th January 2023PRESS RELEASE January 2023 The print and paper advocacy group, Two Sides, is excited to announce its newest member, KPM Group, a print production, mail and media company based in Sevenoaks,...
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Dear Royal Mail9th December 2022With a season of strike action at Royal Mail, CEO Nigel Copp puts forward his perspective: In my industry, we are desperate for this relationship to be reconciled and an...
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Plan Now for 2023: Marketing Your Business In a Recession14th November 2022As a marketing professional, you know the score: whenever there’s a whisper of recession in the air, companies start pulling the plug on marketing campaigns in a bid to make...
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Royal Mail Post Strikes: What do they mean for you?17th October 2022Royal Mail workers are holding 19 days of strike action during the peak postal build-up to Christmas.Talk to us about alternative measures and how we can help you to minimise the disruption to...
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KPM Group Become Proud Members of Kent Invicta Chamber of Commerce10th October 2022PRESS RELEASE October 2022 KPM Group is delighted to announce its membership of the Kent Invicta Chamber of Commerce. This signals the next step in the company’s commitment to supporting Kent-based...
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Case Study: It’s time to get Back to the Future29th September 2022Read our case study for a small charity mailing campaign, which was nominated for a Strategic Mailing Performance Award 2022. Our charity client is a youth site, which like many others,...
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KPM Group celebrates inclusion of short list at the SMP Awards29th September 2022PRESS RELEASE September 2022 Communications and mail specialist KPM Group were short-listed for their recent work at The Strategic Mail Performance Awards 2022. KPM Group is proud to be been included on...
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Direct Mail Marketing in the South East: Your Steps to Success1st August 2022Shrinking cities and larger regions could become the trend due to changes in work patterns following the pandemic. The shifting geography of work from cities to smaller urban areas, and...
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Direct Mail Marketing in Kent: 6 Reasons to do Business4th July 2022KPM Group has been based in Kent for 20 years, supporting organisations across the county. Not only are we fully at home, but we also have strong business links that...
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How a Data Health Check will boost business efficiency and productivity10th June 2022Your customer data is your best asset. At KPM Group we understand how vital it is for your business that your data is secure, clean, and accurate – your data...
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The Importance of Data Security for Your Print & Mail Campaigns16th May 2022Data is a company’s strongest asset. It gives valuable insight into your customer base. It also needs careful management and most importantly, it needs to be secure. GDPR legislation surrounding data...
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9 Facts You May Not Know About Sustainable Print4th April 2022This month we’re looking at the environmental impact of the print and paper industry. In their booklet “Print and Paper, Myths and Facts”, the not-for-profit organisation Two Sides busts nine popular...
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Simpler Annual Pension Statements: What You Need to Know14th March 2022New Regulations for Annual Pension Statements from October 2022 New regulations to simplify annual pension benefit statements, and make them more consumer-focused, will come into effect on 1 October 2022.These will...
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What is Pick and Pack Fulfilment?14th February 2022And do I need it for my campaigns?! As a marketer you will have lovingly developed your campaign, chosen your timing and targeted your customer with messaging they cannot resist; now...
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How to boost results in your 2022 marketing strategy6th January 2022Are you planning your marketing campaigns for Q1? You may want to take a look at the recent MarketReach/WARC Driving Effectiveness Report. Demonstrating the boost mail can deliver for sales, customer...
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11 Compelling Reasons to Choose KPM Group2nd November 2021KPM Group is a specialist print and mailing service provider, based in Borough Green, Kent. This year, we’re celebrating our 20th anniversary! We are well used to providing tailored print and...
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KPM Group celebrates 20 years by looking to the future6th October 2021PRESS RELEASE October 2021 Communications and mail specialist KPM Group are celebrating their 20-year anniversary this September. The company was founded by Nigel Copp in 2001. It now operates from a 22,000...
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Understanding Your Postage Options6th September 2021There are so many postage options for your marketing materials that things can quickly become overwhelming. If you don’t understand the process it’s easy to get it wrong, or to...
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5 Myths of Direct Mail Marketing1st July 2021Think you know print? Think again! Print marketing can be misunderstood, so we’re here to explode some of the most common myths and misconceptions around a medium that’s actually any savvy...
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Direct mail and digital marketing: a match made in marketing heaven27th May 2021Direct mail and digital marketing have a balance of strengths. We look at why they are a match made in marketing heaven.
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KPM Group & Reach Printing Services Partnership29th April 2021In this blog, we discuss the collaboration between KPM Group, Reach Printing Services and the Al-Khair Foundation - a leading faith-based UK charity.
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White Paper: Get Your Message Heard25th March 2021How to develop cost-effective marketing strategies to boost donor interest, retention and engagement.
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10 Top reasons to use direct mail in your next campaign16th March 2021Physical mail has been a particularly effective channel in unsettled times, providing a welcome break from digital noise. Here we outline why mail is perfect for reaching your audience at...
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Mail matters: why mail is proving more effective than ever2nd March 2021With most of us working from home, schooling from home, exercising from home, and just about everything from home, it makes sense that to get your message seen, you need...
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Why Direct Mail is Key for the Charity Sector25th February 2021How can charities survive and thrive going forward? We look at direct mail as an effective way to reach people at home, optimise fundraising and engage and reactivate donors.
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5 minutes with... Steve Morton15th February 2021Enthusiastic rugby fan, former member of the DMA council - find out more about Steve Morton, Sales Director of KPM Group, in our latest ‘5 minutes with…’ series.
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Secure printing28th January 2021£585bn is lost to print fraud worldwide. Read how to protect your organisation with our secure print solutions and fraud deterrent technology.
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Steve Morton joins KPM Group14th January 2021Steve Morton will be stepping into a newly created role, overseeing the business development of both the KPM and TMB brands.
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We are on the move!2nd November 2020We are moving premises to our new home in Borough Green, Kent. We'll be at our new address from Monday 9th November.
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KPM Group confirms expansion in TMB Mailing deal13th October 2020Print production and mailing house KPM Group has acquired Kent-based mailing house and digital printer TMB Mailing.
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Getting back to business23rd July 2020We are keen to support you as we all try to get ‘back to business’. Now is a crucial time to communicate with customers, sharing any changes to your business.
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Open for Business Incentive12th May 2020A New Incentive to Support UK Businesses Royal Mail has launched a new scheme to help those businesses and sectors hardest hit by the Coronavirus pandemic. Designed for unprecedented circumstances, it...
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Protecting our team and supporting you14th April 2020We have made some changes to the way we work. These updates are protecting our team and enabling us to continue to support you and your business.
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The Benefits of Direct Mail Fulfilment25th February 2020Direct mail fulfilment is a key stage in your campaign production. It can be complex, and there are many benefits of outsourcing the process to a professional mailing house.
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Print sustainability11th February 2020Print marketing is greener than you think; for example, only 13% of the world’s wood harvest is used to make paper! With the rise of conscious consumerism, we look at...
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Why direct mail delivers for financial services marketing27th November 2019Direct Mail delivers in the digital age; cutting through email fatigue and online noise. Read why mail works for financial services marketing, and why it should be part of your...
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World Post Day8th October 2019World Post Day marks the role of the postal sector in people’s everyday lives. And as firm fans of mail it’s something to celebrate!
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Legitimate Interest Assessment9th September 2019GDPR: Are you unsure how to apply Legitimate Interest for marketing communications? Download our practical guide and free Legitimate Interest Assessment Template to get started.
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2019 Customer Satisfaction Results18th July 2019We are pleased to report that this year's Customer Satisfaction survey detailed excellent feedback - more customers would recommend us. Great work team!
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How to Ensure GDPR Compliance in Your Multi-Channel Marketing Campaigns3rd July 2019Although GDPR is now established, many organisations still face challenges to ensure compliance. And post-Brexit, new concerns are likely to emerge. Watch our on-demand webinar to check that your multichannel...
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kpm awarded Cyber Essentials Certification18th June 2019KPM Group is pleased to be awarded the Cyber Essentials certification. This is an important step in ensuring the security of our – and our clients – businesses.
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Case Study: Brand Consistency10th June 2019KPM have improved brand consistency, order process and ROI for St Rapheal's Hospice.
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GDPR: build trust with direct mail21st May 2019It’s been a year since the implementation of GDPR, giving EU citizens greater control over their personal data. So how can you ensure compliance while also building trust with customers...
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Case Study: Print Management3rd May 2019Read how KPM deliver a cost effective print management solution for London’s Air Ambulance Charity, saving them time and money.
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Partially Addressed Mail30th January 2019Partially Addressed Mail is a new service, ideal if you want to prospect new customers. It offers a 2p-4p discount off the Advertising Mail price.
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Case Study: Printed Mail Fulfilment3rd January 2019Read how KPM deliver a robust mail fulfilment system that allows for multiple pack types, inserts and pack variants for this global finance firm.
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kpm awarded QG GDPR Management Standard6th December 2018KPM Group is delighted to have gained the GDPR Management Standard from QG. This accreditation demonstrates our work to go above and beyond the demands of GDPR.
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2018 Customer Satisfaction Results29th November 2018We are pleased to report that this year's Customer Satisfaction survey detailed excellent feedback - more customers would recommend us. Great work team!
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10 ways direct mail delivers post GDPR18th October 2018Post GDPR, mail is subject to fewer restrictions than email. Here are 10 ways that mail can be used effectively as part of your marketing strategy.
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How to create successful direct mail2nd October 2018Campaign Planning Blog #2. Create direct mail that engages your customers; with tips including copywriting, design & creative and calls to action.
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How to target your direct mail campaign13th August 2018Campaign Planning Blog #1. A successful direct mail campaign depends on targeting the right audience. Learn more about audience personas, data management and segmentation.
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5 minutes with... Marian Lively5th August 2018'5 minutes with...' is a series of short Q&A's with our team, to help you get to know them better. Here is Marian Lively, Managing Director.
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5 minutes with... Nigel Copp22nd July 2018'5 minutes with...' is a series of short Q&A's with our team, to help you get to know them better. Here is Nigel Copp, CEO.
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8 steps to succeed at GDPR5th July 2018For organisations who are mailing and emailing customers, it’s important to ensure that a clear route to compliance has been documented and customer data is protected. But what do you...
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9 tips to maximise your direct mail ROI30th October 2017Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies...
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How direct mail can boost the retail sector27th June 2017We are continually telling consumers to go online: are we surprised that they’ve not only gone online but gone full stop? Business to consumer communications are changing, General Data Protection Regulation...
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The role of direct mail in digital communications strategy13th June 2017We believe that businesses should combine direct mail and email for the most effective communications strategy. Digital communication strategies have been at the forefront for an increasing number of businesses since...
