How to Use Augmented Reality Marketing in Interactive Print Campaigns
2nd April 2024
AR has emerged as the new hero in omnichannel marketing. Try these ideas when including interactive print in your campaigns.
Charities
Direct Mail for Charities
You can’t beat direct mail for driving home your charity or non-profit organisation’s message and delivering impressive results.
Just like mail, the figures are hard to ignore*. Return on Investment (ROI) increases by 12% when mail is included in the mix. Research shows that charity mail is kept in the home for 1 week, is read and revisited 4 times, and that 70% of people respond to mail by going online, driving supporter activity.
To arrive at this level of results for your charity simply get in touch with our expert in-house team or have us work closely with your agency partners. Our services include:
- Comprehensive direct mail design, copy and campaign production
- Cost-effective postage options, packaging and VAT advice
- Highly competitive print-on-demand, storage and fulfilment options
Protecting your reputation and increasing your reach
Effective data management and secure delivery is essential if your charity or non-profit organisation’s reputation is to be protected at all times.
Government legislation, such as the General Data Protection Regulation (GDPR), is in place to protect consumers and KPM have the knowhow and experience to ensure that all communications and personal data are handled correctly and meet, or exceed, compliance standards.
Fully GDPR compliant, direct mail enables your charitable organisation to send donors and corporate sponsors direct mail based on what the Information Commissioner’s Office (ICO) has termed ‘legitimate interest’.
Better still, unlike online, you don’t need recipients to opt-in or grant consent. So direct mail is a great way to achieve cut-through and access target audiences who might otherwise be unreachable.
*Source: The power of mail for charity fundraising (Royal Mail MarketReach, 2020).
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