A how-to guide to Legitimate Interest and Legitimate Interest Assessments

As a business, you need to market your services beyond your own walls. However you’re also aware that you need to comply with GDPR… and PECR! So how can you balance getting the word out, while also meeting personal data obligations?

There are six lawful basis set out in the GDPR to justify the processing of personal data – Legitimate Interest being one of them. But many businesses are unsure how to apply it for business to business (b2b) marketing communications.

So what exactly is Legitimate Interest, when can you use it, and how can you actually apply it?

Download the guide to read:

• When you can use Legitimate Interest
• Examples of Legitimate Interest
• The 3 stages of Legitimate Interest Assessments (LIAs)
• Tips to remember
• Bonus: Free Legitimate Interest Assessment Template

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