How to Use Augmented Reality Marketing in Interactive Print Campaigns
2nd April 2024
AR has emerged as the new hero in omnichannel marketing. Try these ideas when including interactive print in your campaigns.
data management
Optimise your strongest asset
– your customer data
Data insight is the foundation of successful marketing. From data cleansing to profiling, segmentation and management, we’ll help you to gain clear insight into your customer base.
Accurate and reliable data enables you to understand your customers, their preferences and behaviour. It also enables you to make data-driven business decisions and ensure that your marketing campaigns are built on solid objectives of response rates and return on investment.
We are ISO 27001 and Cyber Essentials certified, ensuring that you and your customer’s data is in safe hands. Our expert team can help you with all areas of data processing, cleansing and management:
- Data capture
- Data cleansing including duplicates, deceased and gone aways
- Profiling
- Address validating
- Data quality evaluating
- Mail sorting
- Customer segmentation
We’ll help you to optimise your data, your strongest asset in marketing or transactional customer communications. By preparing and maintaining mailing data, you can ensure the highest levels of accuracy and minimum wastage.
Book a Free Data Health Check
Discover how effective your data is with our free report and recommendations. Get in touch to book your data health check.
You’ll gain insights into the quality of your data and see how much of your data is healthy. We’ll include recommendations for improvement and next steps.
Data security
We make the printing and fulfilment of direct mail stress-free, including keeping you and your customer’s data safe. As holders of the GDPR Management Standard from QG, our work goes above and beyond the demands of GDPR.
- ISO 27001 and ISO 9001 accredited
- QG GDPR Management Standard accredited
- ICO Registered
- Encrypted Data Transfer
- Strict Permissions Based Access
- Extensive Staff Training
As print and mail specialists, we deal with customer files and mailing lists every day. That’s why we ensure that secure data processes are at the heart of our business. We have extensive policies in place to ensure ongoing integrity.
The benefits of healthy data
Your customer communications are only as good as your data. Regularly maintaining and assessing your data health brings benefits for your campaigns.
Reduces costs
Cuts wastage, which is better for the environment, maximises your budget and improves ROI.
Improved targeting
Ensures that your message reaches the right people by providing a personalised message, at scale.
Achieve results
With clear customer profiling you’ll be able to communicate with engaged customers, achieving better results.
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