How to Use Augmented Reality Marketing in Interactive Print Campaigns
2nd April 2024
AR has emerged as the new hero in omnichannel marketing. Try these ideas when including interactive print in your campaigns.
Leisure & Arts
Trust the power of
Direct Mail to perform
Just like the arts, Direct Mail builds a connection with audiences, increases response rates and creates a lasting impression.
Theatre, Leisure, Entertainment, The Arts… whatever you choose to call this sector, it’s powered by talented, passionate people who believe ‘the show must go on’. And the best way to promote that show is through the proven power of direct mail.
Integrated services – more than just the ticket
We have always been big supporters of the Leisure & Arts sector and our fully integrated print management service ensures that you get the best quality and value for your budget.
Our expert in-house team can design, write and print your direct marketing communications, and manage the whole process on your behalf. You can also count on us to deliver your project on time, within budget and without drama (unless that’s what you happen to be promoting).
Sure, audiences might go online or use the phone to purchase their tickets, but it’s a well-produced piece of tremendously tangible direct mail that’s really going to deliver the information for them to act upon.
A study by Royal Mail MarketReach revealed that 96% of all mail was engaged with*, and that 70% of people respond to mail by going online. Plus, it’s a medium that attracts the whole household’s attention. Giving you the potential to win over some extra fans from the comfort of the best seats in the house.
Return on Investment (ROI) increases by 12% when mail is included in your multichannel marketing mix.
Whether you’re using mail for awareness, action, retention or reactivation, KPIs (Key Performance Indicators) by any other name would still smell as sweet.
*Source: Mail matters more than ever (Royal Mail MarketReach, 2020)
Here’s just a small selection of the types of transactional mail and direct marketing communications that we can provide:
- Brand awareness leaflets or postcards
- Event showcase brochures or booklets
- Price promotions and giveaways
- Ticket printing
- Programmes and posters
- What’s On guides
- membership renewals
Our production services include envelope overprinting, finishing, automated/hand enclosing fulfilment options and high-speed inkjet and laser printing personalisation. Be sure to contact us for a no-obligation discussion or quotation.
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