How to Optimise Your Customer Communications

Person reading a financial letter seated at a wooden table

As businesses navigate more rising costs, customer acquisition and retention have become even more critical. So, when did you last take a step back and assess your customer communications strategy?

You need to ensure that you are communicating with customers and prospects simply, clearly and effectively. At KPM Group, we understand the difference better communications can make, which is why we offer a range of services to help you communicate smarter.

If you’re spending £000’s on data, print, direct mail, pick & pack, storage or fulfilment services, talk to our team. We can help you to optimise your customer communications strategy and your budget.

Data Management & Data Security

Our data management services are designed to provide businesses with the whole picture, from data cleansing to acquisition and segmentation. Afterall, good data is the foundation of successful marketing! We are ISO 27001 and Cyber Essentials certified, which ensures the highest levels of data security and gives you peace of mind that your data is safe and secure.

Direct Mail Marketing & Personalisation

When it comes to mailing, we use clever mail packs and smart formats to ensure that your message is delivered in the most cost-effective way. This could mean combining paper in the pack to lower costs or altering sizes to ensure that your budget is optimised. Plus, smart production techniques such as pre-personalisation, allows us to create highly personalised and targeted mailings that are more likely to be opened and read.

Postage Optimisation

Postage can be a minefield and is often one of the most expensive elements to printed communication. So, choosing the correct formats and postage types can make a big difference to the cost of your printed campaign. Our team of experts will work with you to determine the best options for your budget and ensure that your mailing pack is as effective as it can be.

If you’re spending £000’s on data, print, direct mail, pick & pack, storage or fulfilment services, talk to our team. We can help you to optimise your strategy and your budget.

Mail Fulfilment & Machine Enclosing

Fulfilment is another area where we can add value. We complete all sorts of fulfilment jobs, from short-run highly bespoke packs to vast large-scale projects and everything in between. Because of our experience, we can easily recommend – and provide – the most efficient method for you.

For example, machine enclosing lends itself to tight deadlines and high volumes due to its speed and efficiency. We have x5 high-speed envelope enclosing machines, each one fitted with camera technology for verification & matching personalised items.

The know-how of our experienced team, plus our super technology, enables us to deliver high levels of accuracy with very fast turnarounds. Sometimes our speed even surprises us!

Optimise Your Customer Communications Budget

Effective customer communication is essential for the success of any business. And that’s our business. From complete data management to smarter mailing packs, we’re all about optimisation and enabling your communications to work better.

Talk to our team to see how smart thinking can optimise your budget and help you to communicate better.

Book a Free Postage Audit

Postage can account for about half the cost of a typical mailing campaign, so it’s important to analyse your mailings regularly. Are you are getting the best postage rates and delivery times?

Understand the available options and gain insight into small changes that could make a big difference to your budget. We’ll include recommendations for improvement and next steps.

Get in touch to book your free postage audit.

01322 663328

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