Postage costs often take up a large portion of your direct mail campaign budget, but what if you could cut those costs down significantly?
At KPM Group, we streamline everything from production to distribution, so you only need one supplier. No juggling between companies. With over 20 years of experience, we specialise in mail fulfilment and postage optimisation, helping you make sense of the complex landscape of postage incentives—and saving you money along the way.
Postage Can Be Complicated, We Make It Simple
Postage options are vast and can feel overwhelming. Many businesses unknowingly pay more than necessary, or worse, get it wrong entirely. But with Royal Mail’s ever-evolving postage offers and our expertise as a Royal Mail Premier Partner, you can be confident that you’re not missing out on key savings.
Our team stays up to date with the latest postage incentives, ensuring your campaigns benefit from the best rates available. From advertising mail to business mail, we’ll guide you through these opportunities to ensure your campaigns work harder while costing less.
How Royal Mail Postage Discount Incentives Can Work for You
Here are some key postal incentives you should be aware of. These offers can make a real difference to your bottom line:
ADVERTISING MAIL
Whether you’re new to mail, looking to increase your volume, or testing ways to boost mail performance, discover how you can earn up to a 15% postage credit discount.
Advertising Growth and Volume
Planning to mail higher volumes this year?
If you’re increasing your advertising mail volumes from last year, this incentive is perfect for you. With a minimum of 150,000 letter items or 75,000 large letter items, you can earn up to 20% credit based on your incremental volume. It’s a great way to offset postage costs and could even lead to further savings with the Advertising Volume Commitment incentive if your volumes continue to grow.
Catalogue Mail Incentive
55% of people make a purchase after browsing a catalogue
A catalogue is a powerful tool to enhance your multi-channel campaigns and boost results. It works well for both attracting new customers and keeping existing ones, while also building your brand. With the Catalogue Mail incentive, you can earn up to 22.5% in postage credits for increased mailing volumes between September 2024 and January 2025, and 1.5% for planned volumes.
Testing and Innovation Scheme (TIS)
Want to test new ideas with your direct mail?
This incentive is ideal for brands looking to innovate and experiment. Whether you’re sending 4,000 to 200,000 mail pieces or 10,000 Partially Addressed letters, you could earn up to 15% credit for exceptional tests and up to 10% for standard tests. It’s a perfect opportunity to trial new strategies without the high postage costs holding you back.
First-Time User Incentive
New to advertising mail?
For companies that haven’t used advertising mail in the last 24 months, this is your chance to explore a highly effective marketing tool at a lower cost. With a minimum of 4,000 advertising mail items or 10,000 Partially Addressed Mailers, you can save up to 20% on postage credits, or 7% for Partially Addressed letters. A low-risk, high-reward opportunity to diversify your marketing efforts.
Programmatic Incentive
Send highly targeted mail at just the right time
Send programmatic mailings at the lower Advertising Mail rate. Programmatic advertising helps brands deliver highly targeted ads to customers at the right time. With this new incentive, more businesses can use mail in a programmatic way. You’ll be able to send programmatic mailings at the Advertising Mail rate, even if you’re mailing fewer than 4,000 items a day.
BUSINESS MAIL
Try a new mail campaign and save up to 30% on postage. It’s as simple as testing a new format or creative approach.
Testing and Innovation
Trying new business mail strategies? You can earn up to 30% credit by exploring innovative applications. With test mailings ranging from 4,000 to 200,000 recipients, the potential to drive growth while saving on postage is significant.
PUBLISHING MAIL
Whether you’re sending new titles or increasing volume, these incentives reward you for sticking to or growing your mailing list.
Publishing Volume Incentive
Reduce the cost of distribution of publications sent by mail and see how mail can help to retain your existing subscribers. Gain 2% discount on access prices.
New Customer Acquisition and Renewal Mailings
Receive 15% postage credit discounts when you test new customer acquisition and renewal mailings.
New Title Launches
Receive 30% postage credit discounts for the first 12 months when you launch a new title.
Don’t Let Postage Eat Your Budget, We’re Here to Help
Mailing doesn’t have to be expensive. By partnering with us, you’ll not only benefit from our comprehensive services but also from our ability to navigate the postage minefield. From saving on your initial costs to helping your business innovate and grow, our team will make sure you’re getting the most out of your direct mail campaigns.
Ready to start saving on postage? Let’s chat about how we can optimise your next campaign.
Book a Free Postage Audit
Are you getting the best postage rates and delivery times?
Understand the options available and gain insight into small changes that could make a big difference to your budget. We’ll include recommendations for improvement and next steps.
To book your Free Postage Audit Check please fill in the form: Contact Us
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