Direct Mail
Need direct mail? Think KPM
We love a challenge and think of ourselves as creative problem-solvers!
The best part of any job is working in collaboration with you to achieve your goals, delivering high-quality direct mail marketing that delivers ROI.
As one of the top direct mail marketing companies in Kent, we strive to add value every step of the way. From improving data, to advising on best formats and design, to optimising postal costs and handling responses – we know mail works and we’re here to help you deliver.
By working with us on your direct mail projects you can benefit from:
- Know-how gained across multiple sectors
- Our size and scale, ensuring cost-effective solutions
- A flexible approach, we’ll find the right solution for you
- We’re agile, and deliver fast turnarounds to impossible deadlines
- Expertise grown over 20 years in the print industry
No matter how large, small or complex your mailing, we’ll work as your partner. We know that schedules change, and artwork changes or delays happen – just look at 2020! But clients love our flexible, adaptable approach, so you can rest assured we’ll make things happen.
Format & design advice for best results
Postage optimisation & discounts
Single source solution for your mail campaign
Types of direct mail
We handle all types of print for all types of organisations. Our 20 years’ experience means that we have the know-how to handle your print, whatever your requirements.
There are lots of types of direct mail, so your format needs to be carefully considered. You may choose different options depending on the goal, timescales and budget of your campaign – we can help you select the best option for potential return on investment (ROI).
Brochures
Leaflets & Flyers
Postcards
Magazines
Catalogues
Promotional items
Direct mail is often seen as expensive in comparison to other marketing channels. But when you consider the higher response rates achieved by direct mail, and that it is highly effective at driving people to online action, these costs are returned. In fact, adding mail to your marketing mix can increase ROI by 12%.
Our people make the difference
We pride ourselves on going the extra mile. You can be sure of the best advice from initial conception and estimating, through mailing production and response handling. After the project we follow up with feedback and analysis for future campaigns.
Our people are our biggest asset. We enjoy what we do, and this is reflected by our hand-picked, expert team.
Build customer relationships with mail
The KPM Group has more than 20 years of expertise in delivering direct mail marketing solutions – whatever your project, we can deliver.
Our creative and flexible solutions cover everything from marketing planning, to design, print, packaging, and campaign management, services that we can integrate seamlessly within your direct mail operations.
We’ve helped organisations to build customer relationships, achieve marketing objectives, reduce costs and maximise ROI across corporate finance, investor relations, public sector industries, education, travel, tourism & leisure, membership & associations, and charities.
Our relationships with Royal Mail and DSA postal providers allow us to optimise your postal rates, and provide economy, standard and priority services for all mail formats.
We also offer competitive postage rates for international mailings across Europe or the world and have direct access to Royal Mail’s Market Reach team.
We also believe in ethical and sustainable business, providing recyclable, biodegradable, and compostable packaging options to minimise single-use plastic waste.
Benefit from direct mail marketing
From flyers and leaflets to postcards and brochures, direct mail offers several benefits for your business. Whether you are hoping to attract new clients or keep in touch with previous customers, direct mail marketing can be very effective when it’s done right. At KPM Group, we are dedicated to providing a high-quality and seamless service so that you can stay in front of your target audience.
Targeted mail which is driven and direct is a brilliant option to encourage action from recipients, helping to build your brand awareness and reputation. However, for your direct mail to achieve its goal, your design needs to be professional and consistent. Delivering valuable and high-quality content time and time again is also important as this makes your brand appear reliable, increasing the chances of customers returning to your business.
Making a good first impression is easy with KPM Group. We can offer both format and design advice to ensure that you’re getting the best results from your direct mail campaigns. Our team will support you at every stage of the process, from the creation of your direct mail all the way to delivery.
If you’re looking for trusted direct mail marketing companies in Kent, KPM Group has the perfect solution for you.
Recommended reading for you...
10 Top reasons to use direct mail in your next campaign
Physical mail has been a particularly effective channel in unsettled times, providing a welcome break from digital noise. Here we outline why mail is perfect for reaching your audience at home.
Mail matters: why mail is proving more effective than ever
With most of us working from home, schooling from home, exercising from home, and just about everything from home, it makes sense that to get your message seen, you need to get in front of people – at home.
How to create successful direct mail
Campaign Planning Blog #2. Create direct mail that engages your customers; with tips including copywriting, design & creative and calls to action.
How to target your direct mail campaign
Campaign Planning Blog #1. A successful direct mail campaign depends on targeting the right audience. Learn more about audience personas, data management and segmentation.