PRESS RELEASE September 2022
Communications and mail specialist KPM Group were short-listed for their recent work at The Strategic Mail Performance Awards 2022.
KPM Group is proud to be been included on the shortlist of nominees for their work with a small charity, Future Youth Zone. As part of their marketing strategy, the charity wanted to engage with members of their youth club and encourage them to visit and renew their memberships again. A creative mailing campaign, delivered by KPM Group, played a key role in the campaign.
The campaign was a great success, with 741 lapsed members renewing their membership. You can read the full case study here.
- Membership renewals: 741
- Conversion rate: 13.4%
(an increase of 123% from the JICMAIL predicted conversion rate of 6%) - Membership renewals page views: 925
Nigel Copp, KPM Group CEO, commented: “We are proud of the work we did with Future Youth Zone, and more importantly, the positive impact we were able to bring to their campaign results. The charity was very pleased, and I couldn’t be prouder of the team.”
Marian Lively, KPM Group Managing Director, said: “The SMP Awards are particularly important because they don’t take account of business or client size. The focus really is on how we, as print and mail experts, can add value and improve the performance of a campaign. We work on varied mail campaigns for clients of all sizes, so it’s good to be able to get recognition when working on projects for small non-profits, where it really makes a difference. Whilst a Golden Envelope win would have been an honour to receive as recognition, we are very proud of our team and the work that was put into delivering the Future Youth Zone campaign.”
KPM Group acquired TMB Mailing in September 2020 and celebrated the Group’s 20-year anniversary in September 2021. Based in Sevenoaks, they are known for their work across multiple industries including financial services, local government, charities, arts & leisure.
Showcasing exceptional print and mail work
The SMP Awards aim to reignite a passion for mail, to communicate its creativity, effectiveness, and unparalleled power to connect. SMP chair Lucy Swanston said: “These awards specifically look to celebrate and showcase exceptional work across our industry.”
The annual awards play a key role in highlighting best practice within the print and mailing industry. In fact, the event informs strategy, showcases success, and brings together inspirational guests, experienced professionals, and young people new to the industry.
