Physical mail has been a particularly effective channel in unsettled times, providing a welcome break from digital noise. Here we outline why mail is perfect for reaching your audience at home.
With most of us working from home, schooling from home, exercising from home, and just about everything from home, it makes sense that to get your message seen, you need to get in front of people – at home.
How can charities survive and thrive going forward? We look at direct mail as an effective way to reach people at home, optimise fundraising and engage and reactivate donors.