Running a successful direct mail campaign requires considered planning, compelling creative and robust evaluation. However, success will also depend on targeting the right audience at the right time.
5 minutes with… Marian Lively
‘5 minutes with…’ is a series of short Q&A’s with our team, to help you get to know them better. Here is Marian Lively, Managing Director.
5 minutes with… Nigel Copp
‘5 minutes with…’ is a series of short Q&A’s with our team, to help you get to know them better. Here is Nigel Copp, CEO.
5 minutes with… Neil Tingey
‘5 minutes with…’ is a series of short Q&A’s with our team, to help you get to know them better. Here is Neil Tingey, Group Sales.
How personalisation can supercharge your direct mail
A personal service could mean the barista knowing your name and favourite coffee. In marketing, it once meant adding your customer’s name to their mail or email. But now that we live in a connected world, where we have access to multiple devices, it can be so much more. Digitisation … Read More
9 tips to maximise your direct mail ROI
Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies show that recipients respond to direct mail; it stands out among the noise of inboxes and social media. The channel … Read More
How direct mail can boost the retail sector
We are continually telling consumers to go online: are we surprised that they’ve not only gone online but gone full stop? Business to consumer communications are changing, General Data Protection Regulation (GDPR) is forcing organisations to rethink the way they communicate with their prospective audience. But how has the legislation … Read More
The role of direct mail in digital communications strategy
We believe that businesses should combine direct mail and email for the most effective communications strategy. Digital communication strategies have been at the forefront for an increasing number of businesses since the mid-noughties. Communication strategies are being driven by digital and systems are changing, with traditional interactions replaced by device-based … Read More