Category Archive

Direct mail and digital marketing: a match made in marketing heaven

KPM GroupMay 27, 2021Direct Mail, featuredLeave a Comment

Direct mail and digital marketing have a balance of strengths. We look at why they are a match made in marketing heaven.

10 Top reasons to use direct mail in your next campaign

KPM GroupMarch 16, 2021Direct Mail, featuredLeave a Comment

Physical mail has been a particularly effective channel in unsettled times, providing a welcome break from digital noise. Here we outline why mail is perfect for reaching your audience at home.

Mail matters: why mail is proving more effective than ever

KPM GroupMarch 2, 2021Direct Mail, featuredLeave a Comment

With most of us working from home, schooling from home, exercising from home, and just about everything from home, it makes sense that to get your message seen, you need to get in front of people – at home.

Open for Business Incentive

KPM GroupMay 12, 2020Direct Mail, featured, NewsLeave a Comment

A New Incentive to Support UK Businesses Royal Mail has launched a new scheme to help those businesses and sectors hardest hit by the Coronavirus pandemic. Designed for unprecedented circumstances, it launches this month and will run until the end of December 2020. The Open for Business incentive offers reduced … Read More

Print sustainability

KPM GroupFebruary 11, 2020Direct Mail, featuredLeave a Comment

Print marketing is greener than you think; for example, only 13% of the world’s wood harvest is used to make paper! With the rise of conscious consumerism, we look at how green our choices are, from paper to digital.

GDPR: build trust with direct mail

KPM GroupMay 21, 2019Direct Mail, featured, GDPRLeave a Comment

It’s been a year since the implementation of GDPR, giving EU citizens greater control over their personal data. So how can you ensure compliance while also building trust with customers and prospects?

Partially Addressed Mail

KPM GroupJanuary 30, 2019Direct Mail, featured, GDPR, NewsLeave a Comment

Partially Addressed Mail is a new service, ideal if you want to prospect new customers. It offers a 2p-4p discount off the Advertising Mail price.

How to create successful direct mail

KPM GroupOctober 2, 2018Campaign Planning, Direct Mail, featured, TipsLeave a Comment

Campaign Planning Blog #2. Create direct mail that engages your customers; with tips including copywriting, design & creative and calls to action.

How to target your direct mail campaign

KPM GroupAugust 13, 2018Campaign Planning, Direct Mail, featured, TipsLeave a Comment

Campaign Planning Blog #1. A successful direct mail campaign depends on targeting the right audience. Learn more about audience personas, data management and segmentation.

How personalisation can supercharge your direct mail

KPM GroupNovember 29, 2017Direct Mail, featured, Personalisation, TipsLeave a Comment

A personal service could mean the barista knowing your name and favourite coffee. In marketing, it once meant adding your customer’s name to their mail or email. But now that we live in a connected world, where we have access to multiple devices, it can be so much more. Digitisation … Read More