A New Incentive to Support UK Businesses Royal Mail has launched a new scheme to help those businesses and sectors hardest hit by the Coronavirus pandemic. Designed for unprecedented circumstances, it launches this month and will run until the end of December 2020. The Open for Business incentive offers reduced … Read More
Print sustainability
Print marketing is greener than you think; for example, only 13% of the world’s wood harvest is used to make paper! With the rise of conscious consumerism, we look at how green our choices are, from paper to digital.
Why direct mail delivers for financial services marketing
Direct Mail delivers in the digital age; cutting through email fatigue and online noise. Read why mail works for financial services marketing, and why it should be part of your multichannel strategy!
GDPR: build trust with direct mail
It’s been a year since the implementation of GDPR, giving EU citizens greater control over their personal data. So how can you ensure compliance while also building trust with customers and prospects?
Why Direct Mail is Key for the Charity Sector
How can charities ensure that their brand can make an impact? We look at direct mail as an effective way to attract donors, engage stakeholders and stand out for the right reasons.
Partially Addressed Mail
Partially Addressed Mail is a new service, ideal if you want to prospect new customers. It offers a 2p-4p discount off the Advertising Mail price.
How to create successful direct mail
Campaign Planning Blog #2. Create direct mail that engages your customers; with tips including copywriting, design & creative and calls to action.
How to target your direct mail campaign
Campaign Planning Blog #1. A successful direct mail campaign depends on targeting the right audience. Learn more about audience personas, data management and segmentation.
How personalisation can supercharge your direct mail
A personal service could mean the barista knowing your name and favourite coffee. In marketing, it once meant adding your customer’s name to their mail or email. But now that we live in a connected world, where we have access to multiple devices, it can be so much more. Digitisation … Read More
9 tips to maximise your direct mail ROI
Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies show that recipients respond to direct mail; it stands out among the noise of inboxes and social media. The channel … Read More
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