Running a successful direct mail campaign requires considered planning, compelling creative and robust evaluation. However, success will also depend on targeting the right audience at the right time.
5 minutes with… Marian Lively
‘5 minutes with…’ is a series of short Q&A’s with our team, to help you get to know them better. Here is Marian Lively, Managing Director.
5 minutes with… Neil Tingey
‘5 minutes with…’ is a series of short Q&A’s with our team, to help you get to know them better. Here is Neil Tingey, Group Sales.
8 steps to succeed at GDPR
For organisations who are mailing and emailing customers, it’s important to ensure that a clear route to compliance has been documented and customer data is protected. But what do you actually need to do?
9 tips to maximise your direct mail ROI
Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies show that recipients respond to direct mail; it stands out among the noise of inboxes and social media. The channel … Read More