With most of us working from home, schooling from home, exercising from home, and just about everything from home, it makes sense that to get your message seen, you need to get in front of people – at home.
A personal service could mean the barista knowing your name and favourite coffee. In marketing, it once meant adding your customer’s name to their mail or email. But now that we live in a connected world, where we have access to multiple devices, it can be so much more. Digitisation … Read More
Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies show that recipients respond to direct mail; it stands out among the noise of inboxes and social media. The channel … Read More
We are continually telling consumers to go online: are we surprised that they’ve not only gone online but gone full stop? Business to consumer communications are changing, General Data Protection Regulation (GDPR) is forcing organisations to rethink the way they communicate with their prospective audience. But how has the legislation … Read More
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