Enthusiastic rugby fan, former member of the DMA council – find out more about Steve Morton, Sales Director of KPM Group, in our latest ‘5 minutes with…’ series.
A personal service could mean the barista knowing your name and favourite coffee. In marketing, it once meant adding your customer’s name to their mail or email. But now that we live in a connected world, where we have access to multiple devices, it can be so much more. Digitisation … Read More
Direct mail is as relevant as ever. The channel has been in use for over six decades, and despite predictions that it would become redundant, the reverse is true. Studies show that recipients respond to direct mail; it stands out among the noise of inboxes and social media. The channel … Read More